Copywriter for Coaches LAUNCHING GROUP PROGRAMS
Unignorable Copy For Sold-Out Launches
Sales pages and launch emails for the wildly ambitious coaches who are allergic to mediocre and are ready to scale their time, income and impact.
(and live their biggest life!)
50+ client launches Later, I'm a lil' addicted to the numbers:
$201K
& 10% conversion for a live launch funnel
3x
group programs that sold out before cart-close
800%
average increase in organic web search traffic
9x
discovery calls in first week of website relaunch
39%
conversion for launch event landing page
60%
open rates & 7% CTR for high ticket sales campaign
Copywriter for Coaches LAUNCHING GROUP PROGRAMS
Unignorable Copy For Sold-Out Launches
Sales pages and launch emails for the wildly ambitious coaches who are allergic to mediocre and are ready to scale their time, income and impact.
(and live their biggest life!)
Nod your head if you're an expert at what you do, but writing copy still feels more like crossing your fingers and hoping for sales 🤞🏼
And the end result, it never shows how freakin' awesome you are.
You make some sales, but never as many as you know you're capable of.
You know what you want to say, but you struggle to get the ideas out of your head and into copy that connects and makes sales.
You're dreaming of impacting thousands, but frustrated by copy that doesn't reflect your skills or awesomeness.
It's not that you don't know what to do... But if your copy feels more like where you've been than where you're going, we need to bring your copy up to speed.
Good news, though...
Getting you to the next level can actually be easy with the right words
How would your life change if you changed nothing else in your business, but more of your audience saw you as a trusted expert who could solve their problems?
That's exactly my role as your copywriter. I uncover the exact messaging angles that connect with dream clients, stand out against competitors and show you as the expert you are.
So that when you open cart on your next launch:
You have a list of perfect-fit clients waiting to buy.
More people show up live to your webinars.
Every email you send makes you money.
You launch with confidence and full of energy
You have copy that does the selling for you, even when you're offline.
You fill your programs, make more money and scale your biz!
'This is amazing, I have no-edits!'
"We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, 'This is amazing, I have no-edits!'
We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
She is a true master of her craft!"
- Jordan S.K. | Easy Scaling
'This is amazing, I have no-edits!'
"We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, 'This is amazing, I have no-edits!'
We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
She is a true master of her craft!"
Jordan | Easy Scaling
Hi, I'm Erin
LAUNCH COPYWRITER, MESSAGING STRATEGIST & FREEDOM-OBSESSED ENTREPRENEUR
A hill I’m ready to die on is that your words are THE most important part of your business when it comes to making sales. Yet, most coaches are throwing darts in the dark, winging their launches and hoping their copy converts and makes them money.
When in reality, your sales, revenue, business and lifestyle goals are not just achievable, but wayyyy easier than you're making them.
I’ve been in the digital marketing space for 10 years and a launch copywriter for online coaches for 6 years. In that time, my clients have had multiple 6-figure launches, sold-out programs and funnels that consistently beat conversion benchmarks.
What I've learnt is that you don't need the biggest audience to sell out your launch. You need copy that shares your personality, builds trust and is strategically built on your real audience data.
If you're ready to work with a copywriter who prioritises results while holding your vision, I can't wait to meet you 💗
Copy Built For Conversion
Copy Built For Conversion
From blending in, to sold-out programs. I work with established coaches who have visibility and lead gen in place, and are ready to hit their next level.
SALES PAGE OR LAUNCH EMAILS
Strategic, on-brand and full-of-personality sales pages or email campaigns done in a week.
Drive action, increase sales and turn more leads into paying clients.
SOLD OUT LAUNCH COPY
Your entire launch sales funnel copy done-for-you.
Get more people to show up live to your webinar, build demand and fill your program with a high-converting funnel that takes dream buyers from interested to obsessed.
POST LAUNCH DEBRIEF
A 3-part debrief to assess where your launch did well and where you lost sales.
I'll look at funnel performance, strategy and messaging to find the gaps and deliver an actionable optimisation plan.
Client Love & Success Stories
Client N, went from struggling to convert leads to multiple sales in products and coaching in the first month, to a few years later having served over 1000 clients and is now one of the most sought-after online fitness coaches in the UK.
Client C, had her highest converting and most profitable launch. Her funnel converted at 10%, bringing in $201K in the first launch since working with me (233x higher than industry average).
Client C went from never filling a program to a completely sold out launch, targeting mostly cold traffic from Facebook groups.
Client S had 85 challengers sign up, even though she have FB technical issues running her challenge.
Client S had over 100 signups for her lead magnet in less than 2 weeks using all organic marketing and later said, "the conversion rate has been like 95%!"
Client J had a 40% conversion rate in week one of launching a high-ticket application funnel, was featured in Business insider and sold her company with that program as the core offer.
Client O said, "Can I just say GIRL YOU CAN WRITE! I am a super picky woman when it comes to words...I am so grateful for you! No changes!"
Client A went from inconsistent leads and sales to booking 9 discovery calls in the first week of their website relaunch (and 800% increase in conversions).
Client T, went from struggling to make her copy flow, sound good and connects with clients and said, "Erin worked her magic and made everything sound so natural and flowing. It's strategic and get everything I want to say across in easy to understand way. My website is now so much easier to navigate and the copy much more aligned."
Client S a 7-figure business coach sold out her launch and said, "LOVE THE COPY!!! OMG wow, seriously my fav copy I've ever had for anything! I'm obsessed!"
Client M said, “The level of Erin’s copy is extraordinary. We’ve had amazing results with her work, both for myself and with our agency clients. I’m here to say if you’re looking for a copywriter, she’s definitely the right person. She knows exactly what she is doing; she’s amazing.”
Client D said, "I've gotten so many compliments on my copy. I found out a business coach is even using my website and sales pages as an example for best practices."
The Hall of Fame
My clients are some of the most passionate female founders, the ones featured in Forbes & BI, found represented on stages and creating mass movements.
Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy...
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
- Caitlin | Your Budget BFF
Rockstar Clients Include...
Live launches consistently outperform other sales methods
Built on heavily studied buyer-psychology and conversion tactics, when done right, they can't not work.
The problem is, most coaches and course creators try their version of a launch or piecemeal together strategies found on the internet.
When it doesn’t work, they think "launching doesn’t work for me."
I've dedicated half a decade to understanding and delivering data-driven strategy with connection-first copywriting to help you drive demand, build trust and make your offer a no-brainer (and none of it requires sacrificing your life in the process).
Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy and sales page format and who needs a quick turnaround.
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
Caitlin | Your Budget BFF
Right now, dream clients are looking for the solution you provide
Let's give them a hand, amp up your copy and show them you have exactly what they're looking for.
Copy That Makes A Bigger Impact
A cause I’m very passionate about is awareness and prevention of coercive control.
For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.
Say hi on Instagram @LaunchWithErin
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