Powerful messaging and custom launch funnels for female founders ready for their million-dollar year with predictable sales and zero burnout.
Powerful messaging and launch funnels for female founders ready for their million-dollar year with predictable sales and zero burnout.







To help ambitious female founders have predictable, repeatable and high-converting launches - so they can scale their impact, do more of what they love and make a ton of money while doing it.

"We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, 'This is amazing, I have no-edits!'
We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
She is a true master of her craft!"
- Jordan S.K. | Easy Scaling

Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand. We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
Jordan | Easy Scaling

Scale to 7-Figures With a Launch Funnel That Converts at 2-3x Industry Average

You're doing $100K-250K annually, but your launches are inconsistent
One launch generates $50K. The next barely hits $20K. You're exhausted trying to figure out what works and why.
Your launch is anything but passive. To get close to your goals requires a ton of late nights and stress. You want a funnel that does the heavy lifting for you.
You're ready to scale your income and impact without adding more hours to your day or reinventing the wheel with every launch.
You want a strategic partner who can diagnose exactly where conversions drop and create a plan to optimise.

Hi, I'm Erin 👋🏼
For half a decade, I’ve been the go-to launch strategist & funnel copywriter for 6- and 7-figure coaches.
As the driving force behind over 50 launches, clients achieve multiple 6-figures in launch revenue, completely sold-out programs and funnels that consistently outperform conversion benchmarks.
Your success is my success. Truly.
After years of finetuning, my research-heavy process translates your vision and uncovers the messaging angles that deliver consistent and predictable sales.
Instead of leaving launches up to chance, you'll get a high-converting funnel that can be used over and over. Messaging that doubles your revenue and a data-driven strategy to scale toward 7-figures.

MESSAGING | STRATEGY | COPYWRITING
A done-with-you 1:1 package for coaches launching their first group coaching program or online course.
Get that program out of your head and scale quickly to 6-figures.

Heavily researched messaging and funnel copy built to convert.
Sell more, double your revenue and scale your impact with one rinse & repeat, high-converting funnel.
I'll systematically go through each part of your launch funnel to find where you lost sales.
Fix what isn't working and double down on what is to maximise profit.
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FREE WORKBOOK: LAUNCH DEBRIEF GUIDE

Download the 3-step launch debrief guide to see exactly where your last launch performed well and the areas where it lost sales. You'll:
Identify funnel leaks and what went wrong so you're guaranteed to make your next launch more profitable than the last.
Compare results against industry benchmarks.
Learn which numbers to review that actually make a difference.
Strategically optimise only the areas that need fixing so that you stop throwing spaghetti and always starting from scratch.


Built on heavily studied buyer-psychology and conversion tactics, when done right, they can't not work.
The problem is, most coaches and course creators try their version of a launch or piecemeal together strategies found on the internet.
When it doesn’t work, they think "launching doesn’t work for me."
I've dedicated half a decade to understanding and delivering data-driven strategy with connection-first copywriting to help you drive demand, build trust and make your offer a no-brainer (and none of it requires sacrificing your life in the process).

Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy...
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
- Caitlin | Your Budget BFF

Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy and sales page format and who needs a quick turnaround.
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
Caitlin | Your Budget BFF

A cause I’m very passionate about is awareness and prevention of coercive control.
For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.