Connection-Dripping Launch Funnel Copywriting
Predictable, Profitable & Repeatable Launches
Keep scrolling if you want to crush your most audacious launch goals, scale your business and get back your time so you can have the time and money to live your biggest life👇🏼
Connection-Dripping Launch Copywriting & Strategy
Predictable, Profitable
"Holy Shit" Launches
Stand out, become the 1%, stop trading time for money and crush your most audacious launch goals, so you have the freedom to do more of what you love in and outside of business👇🏼
Creating client results like:
$201K
& 10% conversion for a live launch funnel
3x
completely sold-out group programs
800%
average increase in organic web search traffic
9x
discovery calls in first week of website relaunch
39%
conversion for launch event landing page
60%
open rates & 7% CTR for high ticket sales campaign
Creating client results like:
$201K
& 10% conversion for a live launch funnel
3x
completely sold-out group programs
800%
average increase in organic web search traffic
9x
increase in discovery calls in first week of website relaunch
39%
conversion for launch event landing page
60%
open rates & 7% CTR for high ticket sales campaign
BIG MONEY LAUNCHES | COPY THAT CAN'T HELP BUT SELL OUT YOUR OFFERS
"I've had over 100 sign up for my lead magnet in less than 2 weeks"
"I felt like a weight had been lifted off my shoulders once the sales page & lead magnet were finished. I needed a good funnel for my new service & I was so pleased with the outcome. Erin was professional, efficient & took the time to understand what I needed."
Sarah | Sarah Worboyes Design
"Can I just say GIRL YOU CAN WRITE!"
"I am a super picky woman when it comes to words and communicating in written format. I am so grateful for you!"
"Octoryia | Dream That Big Publishing
"My sold out launch was epic! Thank you!!!"
"It’s less than 24 hours and I can’t believe this is all happening!!!! You made everything so easy! I gave you info and you waved a magic wand. I do not have a lot of time, so making this an easy process was really appreciated. Stop thinking and hire Erin!"
Claudine Mossberg | Outdoor Play Connection
DONE-FOR-YOU
YOUR VISION TRANSLATED INTO OBSESSION-WORTHY OFFERS
Launch Copywriting
As the biggest revenue driver in your business, you want to make sure your launch is primed to convert.
After working on over 50 launches, I've fine-tuned my process to uncover exactly what connects with your audience, so you get the most conversions.
Combining in-depth customer research and buyer psychology, I've written copy for multiple 6-figure launches and completely sold out programs.
So you can launch with confidence, knowing you're about to have your most profitable launch that works on repeat.
That's more sales, more impact and an end to stressful launches that take over your life.
Full Funnel Copy inclusions:
A conversion-focused long-form sales page, thank you page and checkout page ($4,500)
16 sales emails (webinar invites, showup sequence and sales sequence) ($6,000)
Landing page and thank you page for your webinar or challenge ($1,500)
In-depth market and voice of customer research and messaging map ($2,500)
90-minute strategy session
Brand Voice Guide ($997)
Collaboration with your web designer
Unlimited revisions
Final review call
Wireframing and final copy delivered in a GDoc
Total investment if booked standalone: $15,497
Your investment:
US $10,000 | AUD $14,000
*Standalone copy is available
"From a girl who edits every day, all day, I didn't have a single change to make."
"I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could."
- Rima | Sumaavi
Investment: USD $1,497 | AUD $2,100
Launch DEBRIEF & Optimisation plan
Get my expert eyes on your launch funnel and messaging to identify exactly what went well and where you left money on the table.
Walk away with a clear launch strategy and messaging optimisation plan to increase conversions, confidence and revenue in your next launch.
Launches have a lot of moving parts. Whether you missed the mark completely or know there’s room for improvement, this is how you work smarter, not harder.
Instead of endless tinkering and wondering what went wrong, you'll walk away with a clear understanding of how each part of your funnel converted, how you performed vs industry standards and an implementation roadmap, so your next launch is a red-hot, champagne-popping success.
Includes:
Intake questionnaire
Launch metrics and funnel analysis
Messaging audit of your launch funnel
Webinar invites
Webinar showup sequence
Webinar
Sales page
Sales sequence
Launch strategy and messaging optimisation plan
60-minute call to go through findings
2 weeks of post-call support
Clarity to make your next launch 10x more profitable
Optional Add On: Freebie Funnel Debrief
USD $297 | AUD $400
Metrics & messaging audit & optimisation strategy
Opt-In landing page
Nurture sequence
Includes:
Intake questionnaire
Launch metrics and funnel analysis
Messaging audit of your launch funnel
Webinar invites
Webinar showup sequence
Webinar
Sales page
Sales sequence
Launch strategy and messaging optimisation plan
60-minute call to go through findings
2 weeks of post-call support
Clarity to make your next launch 10x more profitable
Optional Add On: Freebie Funnel Debrief
USD $297 | AUD $400
Metrics & messaging audit & optimisation strategy
Opt-In landing page
Nurture sequence
Investment: USD $2,997 | AUD $4,200
MESSAGING STRATEGY PLAYBOOK
A heavily researched, data-backed playbook that forms the foundation of your brand and every launch.
I'll dive into your dream client through market and competitor research, VOC interviews and questionnaires to uncover the key messaging angles and unique positioning that drives sales.
With this in-depth knowledge of your audience, you'll know WHY someone buys (and why they love you), what they need to hear at each stage of the buyer journey and how to drive urgency so that your offer is a must-have purchase.
Exact Deliverables Can differ, but Could Look Like:
Brand mission, vision & promise
Brand differentiators
Key messaging angles
Visibility & speaking topics
Market research and 3x VOC interviews
Brand Voice Guide, including word bank
Brand Story
Offer positioning statements
Launch KPIs
60-minute Call
Pre-call questionnaire
2 weeks of post-call email support
More loving words
(press to play)
Launch Copywriting Guarantee
I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.
If you’re not 100% in love with your copy, I will work with you until you are–Unlimited revisions.
I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.
If you’re not 100% in love with your copy, I will work with you until you are.
–Unlimited revisions.
DONE-WITH-YOU
From Vision to Launched
1:1 LIVE LAUNCH PACKAGE
Finally, get that group coaching idea out of your head and into a high-converting offer.
This combined done-with and done-for-you package delivers a custom launch strategy, offer optimisation, done-for-you copy, tech support and post-launch review to launch and scale your program to 6-figures.
This is for the coach who has a solid offer idea or half-created program that's been on the sidelines for far too long.
Over 3 months, we'll map out your repeatable sales funnel, complete with launch timelines, strategic freebies, audience growth plan and webinar ideas.
Then, I'll uncover the messaging that converts and write a full live launch funnel, while you get to work serving clients and creating your course content and webinar.
This is high-touch support, accountability and weekly action items to finally launch your offer, scale your business and create your semi-passive revenue stream.
Includes:
Bi-weekly 1:1 coaching and strategy calls over 3 months
Every research-backed pre-launch to post-launch email, landing and sales page written for you
Psychology-backed masterclass scripting outline
Offer review and optimisation plan
Tech support to upload emails and create automations
Strategic freebie session
Audience growth plan
M-F Voxer access
BIGGEST SAVINGS
Full Launch Copy & Consulting
*ONLY ONE SPOT AVAILABLE PER MONTH
Walk away with:
An entire launch ready to hit ‘publish’.
Your big ideas translated into persuasive storytelling and connection-first messaging.
A scalable offer that captures attention and sells the transformation.
Includes:
In-depth research & discovery.
3x voice of customer interviews.
Offer optimization and launch strategy consulting call.
Hype event landing page and thank you page.
Conversion-focused sales page and thank you page.
12x soulful launch emails.
Unlimited online support via IG, email or Slack.
Customized voice and personality guide.
Collaboration with your web designer.
Wireframing and final copy delivered in a GDoc.
Guaranteed to LOVE your copy.
Details
Your launch copy is without a doubt, THE most critical part of your launch.
This package covers everything from the hype event to the sales page and launch emails, so you can be confident every phase funnels your audience through the client buyer journey.
Rooted in strategy, your unique personality and on-point messaging prepare for HOLY SH!T conversions.
Investment
From $8,000
Timeframe
4-5 weeks
"Such a time-saver and worth the money."
"Working with someone you don't know that you found on the internet can be scary, but Erin was very professional, met her deadlines, was knowledgeable about what is needed in the copy for sales/landing pages and email sequences and was able to adapt to write in my voice."
- Rima | Sumaavi Trusted Circle
JUST ONE PIECE OF THE FUNNEL
Launch Copy
Sales Page or Launch Email Sequence
Walk away with:
Connection-first launch copy that crushes your sales goals.
Psychology-driven storytelling that differentiates you from competitors.
A memorable (and profitable) launch.
Includes:
Conversion-focused sales page and thank you page.
OR
5x Launch email sequence.
90 min strategy session.
In-depth brand research.
[optional] past client interviews – up to 3
Customized voice and personality guide.
Collaboration with your web designer.
Wireframing and final copy delivered in a GDoc.
Guaranteed to LOVE your copy.
Details
Bring your copy to life with a conversion-ready sales page or launch email sequence.
By combining data-driven strategy with done-for-you execution, you’ll receive human-centered messaging that instantly connects for BIG conversions.
You deserve to enter your launch with level 10 confidence knowing your offer is primed for sales and attracting dream clients.
Investment
$2,500
Timeframe
~ 1-2 weeks
Our process:
We hop on a 30-minute discovery call to chat about your business and upcoming project. After a few strategic questions, I’ll point you in the direction of the biggest needle movers to hit your goals.
I’ll then send you the intake forms, contract, invoice and other logistical pieces to kickstart your project.
I start my research with a deep dive into your brand, offer, voice and competitors.
We’ll jump on a 90-minute strategy call.
Sit back while I get to work on creating your first draft.
Your draft will be delivered in a GDoc and you can make as many comments as you need.
I’ll make revisions as required and send your copy back for a second look (not to brag, but I get a lot of feedback like, “This is amazing, I have no-edits!" - Easy Scaling®
Time to celebrate. You’ll receive the final copy that’s ready to deliver your biggest results.
FAQ’s
Why choose me as your launch copywriter?
I often have clients come to me after having already worked with one or two copywriters on their project. You may think you’re saving money, but copy is both a highly creative and scientific process.
Even if you're just after a standalone email campaign or sales page, I take a holistic approach to your copy to make sure it fits with your overall funnel and brand. After working on over 50 launches, I've learnt what works and what doesn't and how to uncover the messaging angles that actually connect and convert. Nothing is guesswork.
While I could talk achievements and results all day, I believe the thing that sets me apart the most is that I care, DEEPLY. I love what I do, and seeing you succeed and have your most profitable launch is the biggest satisfaction for me. If you think we might be a good fit, click here to book a discovery call and let’s find out.
I’m not 100% sure what copy I need, can you help me?
YES! I don’t expect you to be an expert in launches; that’s my job! Book a free strategy call and we will discuss your project, your goals, your current audience and funnel. I’ll then offer my expert advice as to what will deliver the best ROI for your launch.
I’m nervous about handing over my voice to someone else, can you really make it sound like me?
I get it. I’ve been the 2nd and 3rd copywriter clients have hired on a single project because their first ones didn’t capture their voice. And I’m sorry if this has happened to you. It’s an expensive lesson, and I want to put your mind at ease. Over the past 5 years, I’ve honed my process for capturing a variety of brand voices. From corporate, to spiritual baddie to bold or easy-going, I don’t have a “voice”, I use your voice. Book a free strategy session, and I’m more than happy to discuss my process on our call.
“Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand.” - Easy Scaling
How do I know if I’m ready to hire a copywriter?
You’re ready to hire a copywriter when you know exactly who you help, what you’re selling and the transformation you deliver. You’ve got the foundations in place and are ready for someone to refine your message to attract and convert dream clients. If you’re launching a new offer, rebranding, building a website, or planning a sales campaign, this is the time to bring in a copywriter.
What comes first, copy or design?
Copy informs design. Every sales page, offer or website needs the right structure and amount of copy to guide readers through a conversion-focused journey. A designer then takes that copy and elevates it, making the message even more powerful. Doing it the other way around–trying to fit words into pre-built designs–is much harder and less effective. If you need a designer, I have a few I work with.
I have other questions, can we chat?
Absolutely! Book a free strategy session or shoot me a message over on Insta @launchwitherin
I only need a sales page. Do you only do funnel copy?
I understand that some people may not need an entire funnel. However, the best results do come from a cohesive funnel that has a strategic buyer journey taking people from interested to excited to paying customers. If you just need a sales page or standalone email campaign, please reach out and let me know. I am happy to work with you for your needs.
Curious who I've Worked With?
Incredible Female Founders
(Are You Next?)
Multi-6-Figure Consulting Agency
Fitness Coach & Influencer
Brand Visibility Writer + Strategist
Selective Eating Disorder therapist
Financial Freedom Coach
Badass Moms
Weight Loss Coach
Branding and Graphic Designers
Marketing Agency for Course Creators
Shamanic Soul Master and Healer
Feminist Therapist & Motherhood Coach
Traditional Chinese Medicine & Functional Medicine Practitioner
Millennial Money Coach
Christian Nutritionist
Outdoor Educator and Nature School Founder
Mindset & MRKH Coach
Functional Strength Training Gym
Freelancer Coach
Life and Leadership Coach
Executive Coach
High-Performance Burnout Coach
Independent Education Consultant
Moms Fitnes
Pole Dance Innovator
Online Course Creation Coach
Group Fitness Eco-Friendly Gym
Strength-Based Fitness App
Non-profit Consultant
Gut Health Coach
Fashion Business Coach
Ready to Beat Every launch goal You Set For Yourself?
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SUBSCRIBE TO
Copy to Freedom–
The Collective
Join the thousands of subscribers to my bi-weekly newsletter which is packed full of marketing, copywriting and mindset tips and BIG vibes.
Erin Morris Co. is a space where everyone is affirmed and celebrated, regardless of their gender identity, sexuality, race, age, religion, or ability.