Results-Driven Launch Strategy, Mentorship & Copywriting
Turn Your Group Program into Your Number One Revenue Source
Results-Driven Launch Strategy, Mentorship & Copywriting
Turn Your Group Program into Your Number One Revenue Source
Launch Your Offer. Scale Your Business. Live Your Biggest Life
Creating client results like:
$201K
& 10% conversion for a live launch funnel
3x
completely sold-out group programs
800%
average increase in organic web search traffic
9x
increase in discovery calls in week one of a website relaunch
39%
conversion for launch event landing page
60%
& 7% CTR for high ticket sales campaign
COPYWRITING | LIVE LAUNCH MENTORSHIP | FUNNEL AUDIT | LAUNCH STRATEGY
EXPERT IN DELIVERING END-TO-END FUNNEL STRATEGY & COPYWRITING
“Launch a group program...
It's easy money", they said…
If you’re sarcastically thinking, “Yeah, right, Erin!”, you wouldn’t be alone.
So many coaches spend months creating the perfect course or group coaching offer, only to have their launch flop. Then think, “launches don’t work for me”.
When in reality, they tried their version of a launch.
Think of that like having part of a puzzle, putting a few pieces together and saying,
“Why doesn’t it look right?”
The fastest way to profitable and stress-free launches that fill your group programs is with a repeatable live launch system that connects the puzzle pieces.
LET'S ADDRESS THE ELEPHANT IN THE ROOM
Is Copywriting Dead Now That We Have AI?
My guess is you’re on this page because you’re not getting the sales you want.
Your words are quite literally the most powerful conversion tool you have. But you’re treating them like a $4/hour task you delegate to an offshore VA.
Can AI produce great results? Sure, but it’s a tool, not a replacement. When you work with a copywriter (like me) who asks a lot of questions to understand your brand, offer and audience and combines that with buyer behaviour and customer journeys, it puts you at an unfair advantage to stand out against the sea of sameness.
If you're serious about scaling your business and getting different results, copywriting and launch strategy are investments you can't afford not to make.
DONE-FOR-YOU
Starting investment: $2,500
Launch Copywriting
Your launch has the power to completely transform your business and financial future. You have the strategy, and need powerful sales copy that converts your audience.
Whether you’re selling a course, group coaching, mastermind or membership, I’ll deep dive into your dream client to create a custom messaging and sales campaign that drives demand, builds trust and positions your offer as the no-brainer solution to what they already want.
My connection-first copy framework uses data-driven insights and sales psychology to ethically deliver results so you walk away with your most profitable launch yet.
All packages include:
Chosen Copy (sales page, emails, full launch funnel, etc)
Copy questionnaire
90-minute strategy session
Brand Story
Brand Voice Guide
Collaboration with your web designer
Unlimited revisions
Final review call
Wireframing and final copy delivered in a GDoc
All packages include:
In-Depth Strategy Report
Funnel analysis
Recommendations & optimisation plan
60-minute call to go through findings
Pre-call questionnaire
2 weeks of post-call email support
Strategic clarity to crush your next launch
Investment: $997
SALES FUNNEL AUDIT
Get my expert eyes on your sales funnel to review exactly what went well and where you left money on the table.
Launches have a lot of moving parts. Whether you missed the mark completely or just know there’s room for improvement, I'll review your sales funnel for strategic improvements.
Instead of endless tinkering and wondering what went wrong, you'll walk away with a clear understanding of how each part of your funnel converted, how you performed vs industry standards and a data-driven plan to boost conversions in your next launch (without having to start from scratch).
No more guesswork, just a clear, actionable plan that delivers real results.
All packages include:
In-Depth Strategy Report
Funnel analysis
Recommendations & optimisation plan
60-minute call to go through findings
Pre-call questionnaire
2 weeks of post-call email support
Strategic clarity to crush your next launch
Investment: $1,997
LAUNCH STRATEGY
A heavily researched, data-backed custom playbook that forms the foundation of every launch.
I'll dive into your dream client through market and competitor research, VOC interviews and questionnaires to uncover key messaging angles and unique positioning.
With this in-depth knowledge of what your audience needs to go from awareness to conversion, I'll create a custom timeline and messaging outline for your emails, content and speaking and an offer optimisation plan.
You'll stop throwing spaghetti at the wall and walk away with a clear marketing plan and the confidence of knowing exactly what to do and when to increase visibility, build demand and convert.
Exact Deliverables Can differ, but Can Look Like:
Launch timeline
Key messaging angles
Email content outline
Visibility & speaking topics
Market research and 3x VOC interviews
Brand Voice Guide
Brand Story
Offer positioning statements & optimisation plan
Launch KPIs
60-minute Call
Pre-call questionnaire
2 weeks of post-call email supportChosen Copy (sales page, emails, full launch funnel, etc)
DONE-WITH-YOU
High Touch Live Launch Mentorship
From One to Many
From One to Many is the complete step-by-step strategy and high-touch support to build a repeatable, live launch system and profitably launch your group program.
You don't just need copy, you need a full launch system that puts your offer in front of new audiences and makes it irresistible to dream clients.
You want high-touch support, accountability and weekly action items to finally launch your offer and do so with white-man confidence.
Includes:
12 bi-weekly small group coaching and mentorship calls over 6 months
15 action-based training modules
Every email, landing and sales page template
Psychology-backed masterclass scripting outline
In-depth copy reviews
2x implementation weeks
A private & intimate community
Daily Slack support
BIGGEST SAVINGS
Full Launch Copy & Consulting
*ONLY ONE SPOT AVAILABLE PER MONTH
Walk away with:
An entire launch ready to hit ‘publish’.
Your big ideas translated into persuasive storytelling and connection-first messaging.
A scalable offer that captures attention and sells the transformation.
Includes:
In-depth research & discovery.
3x voice of customer interviews.
Offer optimization and launch strategy consulting call.
Hype event landing page and thank you page.
Conversion-focused sales page and thank you page.
12x soulful launch emails.
Unlimited online support via IG, email or Slack.
Customized voice and personality guide.
Collaboration with your web designer.
Wireframing and final copy delivered in a GDoc.
Guaranteed to LOVE your copy.
Details
Your launch copy is without a doubt, THE most critical part of your launch.
This package covers everything from the hype event to the sales page and launch emails, so you can be confident every phase funnels your audience through the client buyer journey.
Rooted in strategy, your unique personality and on-point messaging prepare for HOLY SH!T conversions.
Investment
From $8,000
Timeframe
4-5 weeks
"I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could. From a girl who edits every day, all day, I didn't have a single change to make. "
Working with someone you don't know that you found on the internet can be scary, but Erin was very professional, met her deadlines, was knowledgeable about what is needed in the copy for sales/landing pages and email sequences and was able to adapt to write in my voice. Such a time-saver and worth the money."
- Rima | Sumaavi Trusted Circle
I've had over 100 sign up for my lead magnet in less than 2 weeks
I felt like a weight had been lifted off my shoulders once the sales page & lead magnet were finished. I needed a good funnel for my new service & I was so pleased with the outcome. Erin was professional, efficient & took the time to understand what I needed.
Sarah | Sarah Worboyes Design
My website is now so much easier to navigate and the copy much more aligned
Erin has a strategic approach so you know that the copy you end up with is based on a strong foundation. Erin is wonderful to work with, she is your true copyshark!
Tiina | Possum Design Studio
My sold out launch was epic! Thank you!!!
It’s less than 24 hours and I can’t believe this is all happening!!!! You made everything so easy! I gave you info and you waved a magic wand. I do not have a lot of time, so making this an easy process was really appreciated. Stop thinking and hire Erin!
Claudine Mossberg | Outdoor Play Connection
JUST ONE PIECE OF THE FUNNEL
Launch Copy
Sales Page or Launch Email Sequence
Walk away with:
Connection-first launch copy that crushes your sales goals.
Psychology-driven storytelling that differentiates you from competitors.
A memorable (and profitable) launch.
Includes:
Conversion-focused sales page and thank you page.
OR
5x Launch email sequence.
90 min strategy session.
In-depth brand research.
[optional] past client interviews – up to 3
Customized voice and personality guide.
Collaboration with your web designer.
Wireframing and final copy delivered in a GDoc.
Guaranteed to LOVE your copy.
Details
Bring your copy to life with a conversion-ready sales page or launch email sequence.
By combining data-driven strategy with done-for-you execution, you’ll receive human-centered messaging that instantly connects for BIG conversions.
You deserve to enter your launch with level 10 confidence knowing your offer is primed for sales and attracting dream clients.
Investment
$2,500
Timeframe
~ 1-2 weeks
What it's like to work with me
My Job Is to Give You All of the Puzzle Pieces to Fill Your Group Program & Turn It Into Your No.1 Revenue Source
We hop on a 30-minute discovery call to chat about your business and upcoming project. After a few strategic questions, I’ll point you in the direction of the biggest needle movers to hit your goals.
I’ll then send you the intake forms, contract, invoice and other logistical pieces to kickstart your project.
I start my research with a deep dive into your brand, offer, voice and competitors.
We’ll jump on a 90-minute strategy call.
Sit back while I get to work on creating your first draft.
Your draft will be delivered in a GDoc and you can make as many comments as you need.
I’ll make revisions as required and send your copy back for a second look (not to brag, but I get a lot of feedback like, “This is amazing, I have no-edits!" - Easy Scaling®
Time to celebrate. You’ll receive the final copy that’s ready to deliver your biggest results.
FAQ’s
Why choose me as your copywriter and launch strategist?
I often have clients come to me after having already worked with one or two copywriters on their project. You may think you’re saving money, but copy is both a highly creative and scientific process.
I take a holistic approach to your copy. I don’t just write a standalone email or sales page, I understand launches, strategy and multi-channel buyer journeys. I ask a lot of questions to get to know you, your audience and your offer. Nothing is guesswork.
My copy is designed to be reused (because freedom is the end game) and is cohesive across all touchpoints of your funnel. I listen well and have spent years perfecting my process of capturing your brand voice with 99% of clients commenting on how I capture their voice. If you think we might be a good fit, click here to book a free strategy call and let’s find out.
I’m not 100% sure what copy I need, can you help me?
YES! I don’t expect you to be an expert in launches; that’s my job! Book a free strategy call and we will discuss your project, your goals, your current audience and funnel. I’ll then offer my expert advice as to what will deliver the best ROI for your launch.
I’m nervous about handing over my voice to someone else, can you really make it sound like me?
I get it. I’ve been the 2nd and 3rd copywriter clients have hired on a single project because their first ones didn’t capture their voice. And I’m sorry if this has happened to you. It’s an expensive lesson, and I want to put your mind at ease. Over the past 5 years, I’ve honed my process for capturing a variety of brand voices. From corporate, to spiritual baddie to bold or easy-going, I don’t have a “voice”, I use your voice. Book a free strategy session, and I’m more than happy to discuss my process on our call.
“Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand.” - Easy Scaling
How do I know if I’m ready to hire a copywriter?
You’re ready to hire a copywriter when you know exactly who you help, what you’re selling and the transformation you deliver. You’ve got the foundations in place and are ready for someone to refine your message to attract and convert dream clients. If you’re launching a new offer, rebranding, building a website, or planning a sales campaign, this is the time to bring in a copywriter.
What comes first, copy or design?
Copy informs design. Every sales page, offer or website needs the right structure and amount of copy to guide readers through a conversion-focused journey. A designer then takes that copy and elevates it, making the message even more powerful. Doing it the other way around–trying to fit words into pre-built designs–is much harder and less effective. If you need a designer, I have a few I work with.
I have other questions, can we chat?
Absolutely! Book a free strategy session or shoot me a message over on Insta @launchwitherin
Launch Copywriting Guarantee
I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.
If you’re not 100% in love with your copy, I will work with you until you are–Unlimited revisions.
I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.
If you’re not 100% in love with your copy, I will work with you until you are.
–Unlimited revisions.
Curious who I've Worked With?
Incredible Female Founders
(Are You Next?)
Multi-6-Figure Consulting Agency
Fitness Coach & Influencer
Brand Visibility Writer + Strategist
Selective Eating Disorder therapist
Financial Freedom Coach
Badass Moms
Weight Loss Coach
Branding and Graphic Designers
Marketing Agency for Course Creators
Shamanic Soul Master and Healer
Feminist Therapist & Motherhood Coach
Traditional Chinese Medicine & Functional Medicine Practitioner
Millennial Money Coach
Christian Nutritionist
Outdoor Educator and Nature School Founder
Mindset & MRKH Coach
Functional Strength Training Gym
Freelancer Coach
Life and Leadership Coach
Executive Coach
High-Performance Burnout Coach
Independent Education Consultant
Moms Fitnes
Pole Dance Innovator
Online Course Creation Coach
Group Fitness Eco-Friendly Gym
Strength-Based Fitness App
Non-profit Consultant
Gut Health Coach
Fashion Business Coach
Ready to partner up, crush your launch goals and kickstart the road to freedom?
Say hi on Instagram @LaunchWithErin
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