Hi, I’m Erin and I’m so glad you’re here ☺️
Live Launches Are Kinda My Thing
ok, fine... I'm obsessed
Hi, I’m Erin and I’m so glad you’re here ☺️
Live Launches are
Kinda My Thing
ok fine... I'm obsessed
Whether you’re bold and rebellious, ambitious and ready to rule the world or practical and reserved...
I will nail your brand voice.
They don’t call me the queen of brand voice for nothing…
And no, I definitely didn't just make up that title. Because that would be... weird 👀 *awkward laughter*
But they do say... "Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand." - Jordan Schanda King | Easy Scaling
The hill I will die on is my belief that on-point, connection-driven messaging is the foundation to getting everything you want in life.
My life has been anything but conventional. I’ve been a digital nomad and full-time traveller for the better part of two decades and have lived in and travelled to over 50 countries.
I always talk to strangers and eat the food they offer me (this weirdly happens all the time), and I have at least 3 books on the go at one time.
I’m addicted to the outdoors and any type of adventure sport – hiking, mountain biking, kitesurfing, skiing…
This is my why ⌃⌃⌃ and I created a lifestyle-first business that allows me the freedom to live location independently and do the things that light me up.
And I want that for you too!
Through high-converting copy, magnetic messaging and repeatable funnels, I help you launch and fill your group programs, so you can have the time and income to live your freest, most abundant life, too.
Whether you want to be a top 1% industry leader, travel the world full-time or take every summer off to be with your kids. It's my mission to make that dream possible for you.
life is for living...
and mediocre sales are not it.
We can thank ChatGPT for one thing in 2026 – making shit on the internet sound even more of the same.
Yes, I really mean thank.
Because I’m over here on standby waiting to get my hands dirty and unleash your messaging genius. Real, raw, authentic copy that connects with your dream clients... just transforming another could-be-stale launch into your 6-figure profit centre.
IF YOU'RE LIKE MOST coaches, YOU FIND launching STRESSFUL and exhausting, AND THAT'S WHERE I COME IN...
Most copywriters are not launch strategists.
But lucky for you, I am both!
You won’t just get a standalone page of words from me.
Strategic copy (like mine) looks at your business and launch as a whole.
You receive copy that is deeply rooted in market research and voice of customer data, non-icky sales psychology and a strategic client journey.
I’ll get into the weeds of your business to optimise your offer and customise a launch strategy.
I’m gonna take a stab in the dark and say, you’re 1,000% ready for strategy-backed copy and aligned messaging… Yes?
"Erin, you were a dream to work with - it really felt like you were on side and invested in my success"
"You pushed back when needed and got me out of my way, which is so helpful and definitely led to a better sales page, but also a better campaign in general. Excited to work with you again sometime!"
- Vicki | The Fashion Business Coach
"Erin, you were a dream to work with - it really felt like you were on side and invested in my success which was really great."
You pushed back when you needed to and got me out of my way, which is so helpful and definitely led to a better sales page, but also a better campaign in general. Excited to work with you again sometime!
Vicki | The Fashion Business Coach
LWE revolves around
CONNECTION & COMMUNITY
I'm a people person. I love anything in-person and am fuelled by finding a community where I can be my most authentic self. I hope to be that space for you and to share your voice so that your people find you.
FREEDOM
I believe everyone should work to live, not live to work. 2 weeks vacation a year and 5-day workweeks are not my jam. We’ve only got one life and it’s meant ot be lived.
GROWTH
Curiosity-driven, I love learning and teaching and always striving to better myself.
KINDNESS
Such a basic trait. I actively try to acknowledge and be extra kind to everyone.
RESULTS
I don’t take it lightly that people invest thousands of dollars with me. All my work is results-focused and designed to multiply your investments.
LWE revolves around
CONNECTION & COMMUNITY
I'm a people person. I love anything in-person and am fuelled by finding a community where I can be my most authentic self. I hope to be that space for you and to share your voice so that YOUR people find you.
FREEDOM
I believe everyone should work to live, not live to work. 2 weeks vacation a year and 5-day workweeks are not it. You didn't start your business to be chained to your laptop -- let's change that!
GROWTH
Curiosity-driven, I love learning and teaching and always striving to better myself.
KINDNESS
Such a basic trait. I actively try to acknowledge and be a happy and caring face to everyone.
RESULTS
I don’t take it lightly that people invest thousands of dollars with me. All my work is results-focused and designed to multiply your investments.
Podcast Features
Ready to Launch & Fill Your Group Program
Your Most Profitable Launch Awaits 💗
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