Launch Copy for Coaches LAUNCHING GROUP PROGRAMS
Unignorable Copy For Sold-Out Launches
Funnels, sales pages and email copy for the wildly ambitious coaches who are allergic to mediocre and are ready to scale their impact, sales and revenue.
After 50+ client launches, my signature Connection-to-Cash framework turns coaches into sought-out experts
$201K
& 10% conversion for a live launch funnel
3x
group programs that sold out before cart-close
800%
average increase in organic web search traffic
9x
discovery calls in first week of website relaunch
39%
conversion for launch event landing page
60%
open rates & 7% CTR for high ticket sales campaign
Messaging Strategy & Launch Copy for 6-FIG+ Coaches
Unignorable Copy For Sold-Out Launches
Funnels, sales pages and email copy for the wildly ambitious coaches who are allergic to mediocre and are ready to scale their impact, sales and revenue.
Nod your head if you're an expert at what you do, but writing launch copy still feels more like crossing your fingers and hoping for sales
And the end result, it never shows how freakin' awesome you are. Leaving you stuck...
Making some sales, but never as many as you know you're capable of
Unable to scale, at an income plateau and still reliant on 1:1 offers
Watching competitors with half your skills sell out their offers 👀
Having the strategy is just one part of the equation. If you're not getting the sales that you know you're capable of, then we need to make sure dream clients know that you have exactly what they're looking for.
Good news, though...
You're not the problem.
Your sales copy is.
(and we can fix that!)
How would your life change if more of your audience saw you as a trusted authority who could solve their problem? That's the role of your copy.
When your sales emails, landing and sales pages do their job, your webinars fill with qualified leads, dream clients are excited and waiting for you to open cart and launches become less stressful. Because you know that your copy is doing the selling for you, answering questions, overcoming objections, sharing your expertise and selling even when you're offline.
Instead of feeling salesy, you become known for your offer, scale your impact and change the lives of thousands of people who come into your world. Ohhh, and make a ton of cash while doing it!
'This is amazing, I have no-edits!'
"We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, 'This is amazing, I have no-edits!'
We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
She is a true master of her craft!"
- Jordan S.K. | Easy Scaling
'This is amazing, I have no-edits!'
"We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, 'This is amazing, I have no-edits!'
We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
She is a true master of her craft!"
Jordan | Easy Scaling
Hi, I'm Erin
LAUNCH COPYWRITER, MESSAGING STRATEGIST & FREEDOM-OBSESSED ENTREPRENEUR
A hill I’m ready to die on is that your words are THE most important part of your business when it comes to making sales. Yet, most coaches are throwing darts in the dark, winging their launches and hoping their copy converts and makes them money.
When in reality, your sales, revenue, business and lifestyle goals are not just achievable, but wayyyy easier than you're making them.
I’ve been in the digital marketing space for 10 years and a launch copywriter for online coaches for 6 years. In that time, my clients have had multiple 6-figure launches, sold-out programs and funnels that consistently beat conversion benchmarks.
What I've learnt is that you don't need the biggest audience to sell out your launch. You need copy that shares your personality and is strategically built on your real audience data.
I deeply care about my clients and truly believe that your success is my success. If you're ready to work with a copywriter who prioritises results while holding your vision, I can't wait to meet you 💗
Copy Built For Conversion
Copy Built For Conversion
I work with established coaches who have visibility and lead gen in place, and want sales copy that reliably attracts, connects and converts more leads into paying clients.
LAUNCH FUNNEL COPY
Every email, landing and sales page your launch needs from pre-launch to cart-close.
Fill your webinar, build demand and make more sales with a funnel that sells even when you're asleep.
SALES PAGE OR LAUNCH EMAILS
Strategic, on-brand and full-of-personality sales pages or email campaigns that drive action, increase sales and turn more leads into paying clients.
POST LAUNCH DEBRIEF
A 3-part debrief to assess where your launch did well and where you leaked sales. We'll look at funnel metrics, launch strategy and messaging to find the gaps and deliver a strategic optimisation plan.
Client Love & Success Stories
Client N, went from struggling to convert leads to multiple sales in products and coaching in the first month, to a few years later having served over 1000 clients and is now one of the most sought-after online fitness coaches in the UK.
Client C, had her highest converting and most profitable launch. Her funnel converted at 10%, bringing in $201K in the first launch since working with me (233x higher than industry average).
Client C went from never filling a program to a completely sold out launch, targeting mostly cold traffic from Facebook groups.
Client S had 85 challengers sign up, even though she have FB technical issues running her challenge.
Client S had over 100 signups for her lead magnet in less than 2 weeks using all organic marketing and later said, "the conversion rate has been like 95%!"
Client J had a 40% conversion rate in week one of launching a high-ticket application funnel, was featured in Business insider and sold her company with that program as the core offer.
Client O said, "Can I just say GIRL YOU CAN WRITE! I am a super picky woman when it comes to words...I am so grateful for you! No changes!"
Client A went from inconsistent leads and sales to booking 9 discovery calls in the first week of their website relaunch (and 800% increase in conversions).
Client T, went from struggling to make her copy flow, sound good and connects with clients and said, "Erin worked her magic and made everything sound so natural and flowing. It's strategic and get everything I want to say across in easy to understand way. My website is now so much easier to navigate and the copy much more aligned."
Client S a 7-figure business coach sold out her launch and said, "LOVE THE COPY!!! OMG wow, seriously my fav copy I've ever had for anything! I'm obsessed!"
Client M said, “The level of Erin’s copy is extraordinary. We’ve had amazing results with her work, both for myself and with our agency clients. I’m here to say if you’re looking for a copywriter, she’s definitely the right person. She knows exactly what she is doing; she’s amazing.”
Client D said, "I've gotten so many compliments on my copy. I found out a business coach is even using my website and sales pages as an example for best practices."
The Hall of Fame
My clients are some of the most passionate female founders, the ones featured in Forbes & BI, found represented on stages and creating mass movements.
Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy...
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
- Caitlin | Your Budget BFF
Rockstar Clients Include...
Live launches consistently outperform other sales methods
Built on heavily studied buyer-psychology and conversion tactics, when done right, they can't not work.
The problem is, most coaches and course creators try their version of a launch or piecemeal together strategies found on the internet.
When it doesn’t work, they think "launching doesn’t work for me."
I've dedicated half a decade to understanding and delivering data-driven strategy with connection-first copywriting to help you drive demand, build trust and make your offer a no-brainer (and none of it requires sacrificing your life in the process).
Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy and sales page format and who needs a quick turnaround.
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
Caitlin | Your Budget BFF
YOU’VE GOT TWO CHOICES:
1. Stay on the linear growth track, winging your launches, hustling for sales with "mediocre" results 👎🏻
or
2. Get damn good copy that quantum leaps your growth, sells out your launch and smashes every sales, revenue and impact goal out of the fricken' water 🍾🍾🍾
Copy That Makes A Bigger Impact
A cause I’m very passionate about is awareness and prevention of coercive control.
For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.
Say hi on Instagram @LaunchWithErin
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