Helping adventure-loving coaches have profitable, stress-free launches, fill their group programs and scale their businesses
(without 60-hour work weeks)
Helping adventure-loving coaches have profitable, stress-free launches, fill their group programs and scale their businesses
(without 60-hour work weeks)






Launching isn't magic, it's math

By reviewing a few simple numbers, you can see exactly where your launch performed well and where you left money on the table.
Download my free launch debrief guide to:
Identify what went wrong so your next launch is guaranteed to be more profitable than the last.
Compare results against industry benchmarks.
Learn which numbers to review that actually make a difference.
Stop throwing spaghetti at the wall and strategically optimise only the areas that need fixing.


HERE’S WHAT I KNOW…
You built it to be “out there”. Weeklong backpacking trips through the mountains, sipping cocktails on a beach, or having more time to play with your kids.
While you love what you do and deeply care for your clients, you also know there’s more to life than work and that’s why you’re here...
Built on heavily studied buyer-psychology and conversion tactics, when done right, they can't not work.
The problem is, most coaches and course creators try their version of a launch or piecemeal together strategies found on the internet.
When it doesn’t work, they think "launching doesn’t work for me."
I've dedicated half a decade to understanding and delivering data-driven strategy with connection-first copywriting to help you drive demand, build trust and make your offer a no-brainer (and none of it requires sacrificing your life in the process).


Hi, I'm Erin 👋🏼
I’ve been where you are… Fully booked and working from the time I wake up until I go to bed, I got resentful of my 1:1 clients, and I burnt TF out.
The worst part, I wasn’t even hitting my income goals.
I was capped with nowhere to go and was travelling the world full-time (living my dream life) but seeing more of the inside of the cowork than the cities I was visiting.
That’s why it’s my mission to demystify launches so you can fill your group program, scale your business and actually live your life.
Working with me means partnering with someone who delivers results and cares deeply about your business. I'll become a strategic partner in your growth, identifying missed opportunities and using ethical, connection-first copy to change both your life and your clients.
Hi, I’m Erin 👋🏼

After four years as a launch copywriter, I realized that even the best copy wasn’t a cure-all for a lack of strategy, unqualified audience or poorly positioned offer.
That's why when you work with me, you don't just get copywriting.
WAYS TO WORK TOGETHER
You're the established coach who has the audience and strategy but needs conversion-focused copy.
Whatever you need: a sales page, email campaign or a full launch funnel. My proven, connection-first copy builds trust, positions you as an authority and delivers results.
Built on data and sales psychology, every word is primed to sell, taking your audience through the buyer journey so you scale your group program with ease.
For the coach launching her first group program or who hasn't had a successful one.
This high-touch, 6-month mentorship is everything you need to go from pre-launch to post-launch and turn your group coaching offer into your number one revenue source.
Together, we’ll launch your offer with a repeatable sales system, so that the more you launch, the easier and more profitable it becomes.
You thought scaling would be easier – create a group program and boom. Moneymaker 💸
In this done-for-you service, I'll use my expert eyes to understand exactly where you lost sales and why your launch didn't convert like planned.
Instead of endless tinkering and doubt, you'll walk away with a data-driven plan to ensure your next launch is a high-converting success.

We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, "This is amazing, I have no-edits!"
Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand. We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
She is a true master of her craft!
Jordan | Easy Scaling


"We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, "This is amazing, I have no-edits!"
Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand.
We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
She is a true master of her craft!
- Jordan | Easy Scaling















Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy...
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
- Caitlin | Your Budget BFF

Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy and sales page format and who needs a quick turnaround.
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
Caitlin | Your Budget BFF

50+ launches and counting
A cause I’m very passionate about is awareness and prevention of coercive control.
For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.