More sales. Less stress.
More sales. Less stress.







To help ambitious women launch and scale profitable group programs so they can stop trading time for money and have the time, income and impact they started their business for.
Scale your expertise into a signature group program

You’ve grown a 1:1 coaching business and are ready FOR...
Increased income and impact without adding more hours to your day.
Consistent and predictable sales, and to stop guessing what works.
Confident, stress-free launches, knowing your messaging is research-backed to attract, connect and convert dream clients.
Rinse and repeat launches that build in profitability and ease and don't require you to reinvent the wheel each time.

Hi, I'm Erin 👋🏼
For half a decade, I’ve been the go-to launch strategist & copywriter for 6- and 7-figure coaches.
As the driving force behind over 50 launches, clients have achieved multiple 6-figures in launch revenue, completely sold-out programs and funnels that consistently outperform conversion benchmarks.
Your success is my success. Truly.
After years of finetuning, my research and data-backed process translates your vision, highlights your personality and uncovers the messaging angles that create connection, trust and authority.
You'll walk away with a high-converting funnel that can be used over and over to double your revenue without more offers, more stress or needing to sell your soul to the social media gods.

MESSAGING | STRATEGY | COPYWRITING
Research-backed messaging and conversion funnel copy to increase live webinar attendance, make your offer a no-brainer and put sales on autopilot so that you can launch with confidence.
From pre-launch to post-launch, this done-with-you package covers the lot: Custom strategy, offer optimisation, done-for-you copy, tech support and post-launch review so that you can scale your program to 6 figures with ease.
Already launched, but not sure what went wrong or how to improve? After a funnel deep dive, you'll receive a data-backed optimisation plan so that you can do more of what worked and fix what didn’t. No reinventing the wheel.

"We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, 'This is amazing, I have no-edits!'
Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand.
We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
She is a true master of her craft!"
- Jordan S.K. | Easy Scaling

We trust Erin to write copy for our brand and for our high ticket retainer clients and we almost always get comments like, "This is amazing, I have no-edits!"
Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand. We are a team of perfectionists with high standards (especially when it comes to something as important as conversion copy for sales pages and launches) and Erin consistently blows us away.
Jordan | Easy Scaling

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FREE WORKBOOK: LAUNCH DEBRIEF GUIDE

Download the 3-step launch debrief guide to see exactly where your last launch performed well and the areas where it lost sales. You'll:
Identify funnel leaks and what went wrong so you're guaranteed to make your next launch more profitable than the last.
Compare results against industry benchmarks.
Learn which numbers to review that actually make a difference.
Strategically optimise only the areas that need fixing so that you stop throwing spaghetti and always starting from scratch.


Built on heavily studied buyer-psychology and conversion tactics, when done right, they can't not work.
The problem is, most coaches and course creators try their version of a launch or piecemeal together strategies found on the internet.
When it doesn’t work, they think "launching doesn’t work for me."
I've dedicated half a decade to understanding and delivering data-driven strategy with connection-first copywriting to help you drive demand, build trust and make your offer a no-brainer (and none of it requires sacrificing your life in the process).

Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy...
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
- Caitlin | Your Budget BFF

Would you recommend working with me?
"Absolutely, 100%, 10/10, yes! I would recommend you to anyone who is struggling with their copy and sales page format and who needs a quick turnaround.
The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
Caitlin | Your Budget BFF

A cause I’m very passionate about is awareness and prevention of coercive control.
For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.