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Free Resources to get you where you're going
Get started levelling up your copy, learn how to connect & increase demand with your audience and have your highest-converting launch.
Free Downloadable checklist
The Complete Launch Copy Checklist
Launching an offer has a ton of moving parts and a lot of required copy. I truly believe the only reason coaches find launches stressful and overwhelming is that they're caught off guard by what's required until the launch date is on top of them.
This quick checklist guarantees the best possible results for your launch by outlining every piece of copy you need from pre-launch to cart close, so there's no last-minute scrambling to write a forgotten email sequence mid-launch.
Free VOICE-HACKING PROCESS
Swipe My Messaging Mastery Process
If you want to stand out in your industry and be seen as a trusted expert so that you have a waitlist of dream clients lining up to work with you, you need to show your audience that you know EXACTLY what's on their mind and what they're going through.
The way to do that is through voice-hacking. Before I write any copy for my clients, I follow this exact process to mine for the language of their dream buyer. Instead of guessing what connects and converts, you'll have a library of words and phrases that turn more leads into paying clients.
Free 6-figure SALES PAGE WRITING GUIDE
The high-converting sales page Guide
Wondering what goes into writing a high-converting, "she's in my head" sales page that drives sales and makes you money? Well, not anymore.
Download my free Sales Page Outliner (like a template, but way more customisable) and steal the exact process I follow, with everything you need to know about the 17 essential sections of a sales page that builds demand, connects with your reader and converts more leads!
Free LAUNCH PLANNING CALENDAR
Map Out Your Entire Launch Campaign
Are you always guessing what to send and when? How long should the pre-launch be or what do I send after I close cart?
Download the free Quarterly Live Launch Planner to schedule your launch dates and map out your 12-week launch plan. This can be repeated every quarter and has built-in rest weeks so you're never burnt out from launching and can maximise your cash flow.
Free SALES CALCULATOR WORKSHEET
Reverse Engineer Your Sales Goals
Launching is a numbers game. So many of the coaches I work with create sales targets that are so far beyond the realm of possibility for their audience size that they feel like they failed, even when they had a launch that converted well for their audience size.
This worksheet has two sections. One to help you reverse-engineer the required list size and webinar registration numbers to hit your sales goals. The second to determine what your funnel conversion rate needs to be at your current audience size to hit your goals.
If you've got an upcoming launch, this should be step one in your goal setting process.
Listen to my best tips on the go
Listen To My Podcast: Copy to Freedom
Value-packed episodes for the scaling coach who refuses to settle for mediocre!
I'm sharing 6-years of tried & true copywriting and launch strategies backed with data, psychology and conversion tactics, so you can sell out your offers, scale your income and impact and build repeatable funnels that print cash on demand.
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Hiiii, I'm Erin 💗
Launch copywriter, messaging strategist & freedom-obsessed entrepreneur
A hill I’m ready to die on is that your words are THE most important part of your business when it comes to making sales. Yet, most coaches are throwing darts in the dark, winging their launches and hoping their copy converts and makes them money.
I get how frustrating it can feel when you're an expert at what you do, but sales are unreliable. Some months are $8K, others $20K.
I've spent 6 years writing copy for female founders, and the one thing I've learned is that if sales feel random, you're missing messaging that's built around your real audience data.
The coaches selling out their launches don't have the biggest audiences; they have data-backed messaging and sales copy that predictably turns leads into paying clients without guesswork.
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