Get inside your dream client's head
messaging Angles That Sell
Grab my simple 5-step market research process to find the irresistible messaging angles that get your offer into the hands of more people who need it.
“OMG, How does she know?”
The easiest way to increase sales and build demand for your offer is to copy the language your audience uses. When your dream client feels heard, seen and understood, you're instantly the trusted authority who gets them.
Meaning... they trust you to get them results and are excited to invest and work with you.
the most powerful tool in business:
Strategic Messaging
WHAT'S INSIDE 👇
01.
My 5-step guide to running successful market research calls and using customer language to improve your messaging.
02.
38 questions to identify problems, desires, buyer behaviours, current realities and to validate your offer.
03.
Tips for finding people to interview, plus email and IG templates for inviting them to your calls.
CRYSTAL-BALL “SHE’S IN MY HEAD” COPY
👉 Deeply understand your dream client.
👉 Find messaging angles that boost authority and position you above competitors.
👉 Validate demand for your offer.
👉 Use clear, conversion-focused language that attracts dream clients.
👉 Increase engagement, opt-ins, sales and revenue.
Voice of Customer Messaging Bible
The 5-step guide to finding the exact words that connect with your audience, boost authority, build trust, and make you the ONLY choice for dream clients.
Strategic market research can change the entire trajectory of your business.
If you’ve ever felt like you’re doing all the things but can’t figure out why it’s not working, you likely have a messaging problem.
In this guide, you’ll perform simple market research that deepens your understanding of your dream client, what they desire, their fears, their objections and their current reality.
Hi, I’m Erin 👋🏼
COPYWRITER, MESSAGING STRATEGIST & FREEDOM-OBSESSED ENTREPRENEUR
I'm (also) obsessed with helping you fill your group programs through fun-to-read, high-converting copy, so you can scale your business and have the time and financial freedom to live your biggest, most abundant life.
I've been a full-time traveller my entire adult life (eeek, going on almost two decades), and that unconventional lifestyle freedom is what fuels my mission to help you live a life on your terms.
I've helped over 50 women launch their programs, helping them sell out before cart close, make multiple 6-figures in sales and scale their brands to over 7-figures.
Whether you're launching a new offer or revamping an existing one, it’s my superpower to find the messaging angles that connect with your dream clients, so you sell more for predictable, profitable and stress-free launches.
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