Sales Page in a Week
Sales page copywriting for coaches who know they're made for more, are ready for copy that connects, converts and turns her dreamiest, dream clients into actual paying students.
Sales Page in a Week
Sales page copywriting for coaches who know they're made for more and are ready for copy that connects, converts and turns their dreamiest, dream clients into actual paying students.
Your sales page is the storefront of your offer
It’s where people go to decide if they want to work with you (so you could say, it's prettyyy important)
But if your copy doesn't connect, stand out or reflect the value of your offer, then it's costing you sales and revenue.
And when your sales page doesn’t reflect the quality of your offer, you:
01.
Struggle to fill your group coaching program
The effort you put into selling rarely matches the actual results.
02.
Feel embarrassed sending people to your site
Because you know it doesn’t show you as an expert or encourage dream clients to work with you.
02.
Feel embarrassed sending people to your site
Because you know it doesn’t reflect your expertise and client results.
03.
Blend in with less experienced competitors
Keeping you dependent on 1:1 work, stuck trading time for money and unable to scale.
my clients have been featured in
my clients have been featured in
The frustrating thing is, you know that if people trusted you enough to enrol, their entire lives would change.
The women I work with are some of the most passionate, impact-driven coaches in the world and unfortunately, they often get overlooked or blend in because their copy doesn't show them as the experts they are.
You get a trickle of signups everytime you launch, but it's not enough to reliably scale or cut back on 1:1 work.
The good news is, this means your offer is validated. Now you just need your copy to do the selling for you and convert more of your audience into paying clients.
And that's how I help.
I've spent the last 6 years helping big hearted coaches, like you, create unignorable copy that connects with dream clients, shows your expertise and makes more people buy, without hesitation.
Get Your Sales Page in a Week
DFY sales page copy that shares your genius and your personality, so it stands out, drives connection, makes more sales and fills your program with perfect-fit clients
(while leaving competitors in the dust*).
*It’s the sales page your competitors hope you never have!
I work with online coaches who:
Have an outgrown or outdated sales page that is holding them back from their next level.
Are at capacity and are done running tons of sales calls and want a sales page that does the selling for them.
Are ready to fill their programs with dreamy, aligned clients who feel like a full body yes, every single time.
I’m the sales page copywriter for you if you’re ready to:
Stand out as an expert in your niche and convert above industry standard.
Have launches that feel [dare I say] easyyyy and stress-free.
Feel proud of your copy and confident selling your offer.
Share your unique voice and story in a way that connects and converts dream clients.
Wake up to sales notifications and excited DMs saying, “I just signed up!!! Eeeiii, can’t wait to start!”
Imagine what it’s like to have dream clients seeking you out, asking when you’re reopening doors to a program, jumping on your waitlist, and genuinely excited to sign up and work with you.
That’s what happens when you have a sales page built on connection.
...Then let’s make it happen.
Your new sales page will…
Build trust and reflect the quality of your offer
The no.1 thing influencing sales is whether people trust you to solve their problem. I’ll make sure this is a no-brainer, and you’re positioned as the expert we both know you are.
Build trust and reflect the quality of your offer
The no.1 thing influencing sales is whether people trust you to solve their problem. I’ll make sure this is a no-brainer, and you’re positioned as the expert we both know you are.
Attract and convert perfect-fit clients, w/o you lifting a finger
Not just words that sound good. Strategically crafted on your audience data, so dream clients are like “OMG, this is me, where do I pay?”
Attract and convert perfect-fit clients, w/o you lifting a finger
Not just words that sound good. Strategically crafted on your audience data so dream clients are like “OMG, this is me, where do I pay?”
Be optimised for conversions so it fills your program
There comes a point when hiring a copywriter with proven results isn’t a nice-to-have. It’s the smart CEO move that will have the biggest impact on your goals.
Be optimised for conversions so it fills your program
There comes a point when hiring a copywriter with proven results isn’t a nice-to-have. It’s the smart CEO move that will have the biggest impact on your goals.
Sales page copywriter for coaches ready to scale
results From Past Clients
Note: some results included email copy also
CLIENT RESULT
$201K
Client C's launch converted at 10% (benchmark: 2-3%), resulting in $201K.
CLIENT RESULT
3x
Three clients had group programs that hit capacity and sold out before cart-close.
CLIENT RESULT
9x
One client had 9 leads book a discovery call in the first week of website relaunch.
CLIENT RESULT
39%
A webinar landing page converted at 39% (benchmark: 20-25%)
CLIENT RESULT
60%
Another client's launch averaged 60% open rates and 7% CTR for her sales campaign.
Claudine's sales page copy resulted in a sold out launch.
"I might have to say this to you a lot, but I'm stoked... and beyond excited about where this is going to take me."
Claudine Mossberg - Outdoor Play Connection
Stassi needed copy that showed off her big personality.
"OMG! That was so good, I love all the copy. It's so perfect. It's fucking rad. Sooooo good."
STASSI Betcher - STASSI CHAILLE
Manu's brand and client projects converted above industry standard.
"The level of her copy is extraordinary. We had amazing results with her work. If you're looking for a copywriter, she's definitely the right person."
Manuela martinez - coalma agency
Meet your Sales Page Copywriter
Hey, I’m Erin!
Here's what I know after 6 years of writing sales pages for coaches:
Offers don’t sell because you’re the best at what you do. They sell because you connect with your audience and make them feel something.
We’re living in a time when competition is fierce, but the one differentiator no one can copy… it’s YOU.
Here, we lean into that!
But why I’m lowkey obsessed with my work is that the women I work with are some of the most passionate, impact-driven coaches on the planet.
You’ve got the incredible offer and proof that it can quite literally change lives.
Now you just need the words to make more people trust you and see you as an expert in your field, so they buy without hesitation.
My clients have gone on to impact thousands, become go-to authorities in their country(!), scale to 7-figures+, get featured on Netflix, but also reclaim the love they had for their business.
They stopped feeling overworked and trapped by the business they built. Because true freedom comes from a scalable offer that sells itself.
And that’s what I want for you.
Copy so good, you’ll want to work with you!
"I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could. From a girl who edits every day, all day, I didn't have a single change to make."
Rima Zigaitis
Suumavi
"'Erin understood the assignment' 🤣 But seriously, I felt like you REALLY listened to and cared about what I wanted. I felt like I was in such great hands. You were a total joy to work with. I would recommend you to anyone who is struggling with their copy and sales page."
Caitlin Earle
Your Budget BFF
"This was the second time working with Erin and it won't be the last. It's so nice to work with someone who feels on-side and becomes part of the brand, rather than someone who doesn't understand our customer."
Vicki Wallis
The Fashion Business Coach
"I have worked with other copywriters and this was the best experience I have ever had. You made everything so easy! I gave you info and you waved a magic wand. I really feel you captured my energy and personality in the copy. Stop thinking and hire Erin!"
Claudine Mossberg
Outdoor Play Connection
You've already done the hard part. You built a coaching business, created a curriculum and have an audience
Now you just need a sales page that turns that offer into predictable sales, revenue and a list of dreamy clients excited to work with you.
Once you’re locked in for Sales Page in a Week, you’ll:
Walk away with a conversion-focused sales page that makes perfect-fit clients think “OMG, this is exactly what I’ve been looking for!”
Have strategic messaging that sells through connection and authority instead of salesy copy that feels more like convincing than inviting.
Launch with complete confidence and zero stress, showing up as the calm CEO who knows her results are guaranteed.
Have a sales page that does the selling for you, even when you’re offline, so you reduce the time spent on sales calls and in the DMs.
Feel fully supported with a copy and launch partner who genuinely can’t wait to see you succeed, including 14 days of post-delivery support to ask any questions as you prep your sales page for launch.
A peek behind my process as a sales page copywriter
Ready to stop blending in and make the sales you know you deserve?
01. Book Your Scale Session
We get on a quick call to talk about your project, where you are and where you want to be. If Sales Page in a Week is the right fit, we lock in a date and get the ball rolling.
02. Prep & Strategy
You’ll fill out a couple of questionnaires that feed my stalking research, and then Monday of your Copy Week, we’ll hop on a 90-min kickoff and strategy session.
03. Write & Deliver
I work independently writing your sales page while you take a day off or finally tick off those tasks burning a hole in your to-do list. By EOD Friday, you’ll get your first draft and have until Monday to request any revisions. Your final copy will be delivered by EOD Wednesday 🎉
Here’s the thing…
Sales Page in a Week is not for everyone
This is a DFY, strategy-led project built for coaches with an established brand who are ready for copy that positions them to hit their next level. Here's how to know if I'm the sales page copywriter for you.
This is a perfect fit if:
You’ve outgrown a past sales page with it reflecting ‘where you’ve been’ instead of ‘where you’re going’.
You’re relaunching a now validated offer that previously had DIY copy, and you’re ready to optimise for conversions and maximise sales.
You’re embarrassed to send people to your current page because you think it’s hurting your sales rather than selling people on you.
You’re in the market to find your go-to copywriter. The one who gets you, feels onside and is invested in your success (BTW, that’s me 😉).
You're done attracting price shoppers, non-aligned clients or people who aren’t willing to put in the work.
You’re excited about where this will take you. You’re ambitious and impact-driven and can’t wait to get this offer into the world.
This isn't right for you if:
You're still figuring out who and how you help and offer specifics.
You'd rather DIY, continue to use AI or find a VA who is also ‘good’ at repurposing content to write your sales page.
You view copy as an expense over an investment. I’m not here to convince anyone why they should hire a copywriter.
You’re not available to take your project seriously and complete the questionnaires or request revisions during the timeline of our project.
You’re someone who only cares about making money and has a subpar offer. If I don’t believe you mean the best for your clients. No thanks, I’m not the copywriter for you.
*only 2 dates left for september
"This is amazing, I have no-edits!"
"Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand...Erin consistently blows us away, we almost always get comments like, "This is amazing, I have no-edits!" She is a true master of her craft!"
- Jordan | Easy Scaling®
Still wondering what your Sales Page in a Week looks like from start to finish?
In this video, I walk you through the entire experience of what it’s like to have me as your sales page copywriter, so you can see exactly what happens, what you get, and what changes on the other side.
My goal: to deliver results and capture your voice
HAPPY TEARS ARE ALSO MORE THAN WELCOME
Nicki Georgiou | You Made New
“I'm so proud of the copy and no longer constantly tweak or update like I used to. I now have copy that directly speaks to my target audience and has helped me build connections and make more sales. It generated multiple sales into my business in the first month alone, for both products and coaching services.”
Caitlin Earle | Budget BFF
"The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
Andrea McIver | Andrea McIver
"Working with Erin was one of the most valuable investments I’ve made in my funnel and messaging. Erin went far beyond what I expected. She analyzed every single piece of data across the funnel, both front end and back end, and showed me exactly what was happening at each step."
Breana Puente | Breana Puente
"So on point! It was for my client and she felt it perfectly encapsulated her personality, language and spoke directly to her client avatar"
Anthony Tait | Selective Eating
"I booked 9 discovery calls within a week of my website being launched."
Danielle Skogen | Danielle Skogen
"I have gotten SO many compliments on my copy. I found out a business coach is using my website as an example for best practices to people she works with!!"
Sarah Lambert | Sarah Lambert
LOVE THE COPY!! Omg wow seriously my fav copy I've ever had for anything!!! I'm obsessed!!! Makes me excited to sell it!"
Jaime Pallotolo | Jaime Pallotolo
"So good! I'm beyond grateful, I literally cried... it released a lot of pressure and stress. Thank you so much!"
Investment for Sales Page Copywriting for coaches
What's included
In just one week, get a sales page that you’re ABSOLUTELY OBSESSED with and turns more dream clients into paying students.
Conversion-Focused Sales Page Copy
Long-form sales page that gets your ideas out of your head and into words that connect and sell.
value: $3,500
Custom Messaging Strategy
Based on Donald Miller’s StoryBrand framework, we’ll identify the messaging angles that matter the most to your dream clients.
value: $1,497
Brand Voice Guide
My not-so-secret guide to embodying your voice is now a reusable asset in your business and can be given to team and contractors.
value: $997
Delivery & Collaboration
Wireframed copy delivered in a GDoc and collaboration with your designer to answer any questions they have while designing your copy.
Included
2 Revisions
But most clients barely need one ;)
Included
Bonuses & Extra Support
14-day post-delivery support, access to (really good) past client-only discounts on future projects.
value: $1,000+
Total included value:
$6,994
Your investment:
USD $2,997
or 3 payments of:
$999
FAQs
Got something on your mind? It’s probably answered here 👇🏼
When is it time to invest in a sales page copywriter for my business?
The best time to hire a copywriter is once you have a proven offer and social proof. When you know your audience is interested in the offer, then we fine-tune the messaging and optimise your sales page for conversions. You need to know without doubt who your offer is for, so I can perform my research and develop a messaging strategy that speaks exactly to the needs of that person and makes it a no-brainer sell.
Do I need a copywriter if I can use AI or buy templates?
That depends on whether you want to make mediocre “fine” sales or you want to become an industry leader and fill your programs. Look, AI can help you when you’re starting out, but it’s never going to create anything magic or stand out. AI doesn’t have a single spot in my client process. Finding unique ideas, building personality, performing research and developing an engaging sales page is a human process. I truly believe you’re better off writing from your heart imperfectly than using AI to write anything if you want to be seen as an authority or a thought-leader. But because you’re here, my guess is that you don't want "good enough" or to scrape by. If that’s you, you already know AI isn’t the answer.
Will it sound like me?
Absolutely. One thing I pride myself on is how many clients comment on how well I nail their brand voice. After 6 years as a sales page copywriter for coaches, I’ve perfected my Brand Voice process so it sounds like you with that added oomph. The test? See if your best friend knows you didn’t write it 😉
Do you offer payment plans?
Definitely! You can pay in instalments of 3, with the first payment due to lock in your date. Please note: final copy will not be delivered until final payment is made.
Should I hire a designer or copywriter first?
Copy informs design. Every offer requires a different word count or structure to make the sale a no-brainer decision. Unfortunately, if you come to me with a pre-formatted design, it’s almost impossible to fit the words naturally into the sections given. When you start with copy, a designer then takes that copy and elevates the message to make it even more powerful.
Am I hiring you or your team?
It’s ME! I don’t run an agency, and all of the strategy, research and copywriting is done by me, personally. I love what I do, I love working with passionate coaches, and I love writing. So you can be 100% guaranteed that your project will be in my hands only.
Do you offer design?
No, I don’t offer design. However, if you need a designer, just let me know. I have a few trusted designers I work with and love referring people to.
Do you guarantee results or conversions?
No, and if a copywriter tells you they can, HUGE red flag 🚩🚩🚩. There are so many factors that influence your sales, and copy is just one of them. However, I have a proven track record of clients getting great results, with most of my clients not just meeting conversion benchmark,s but significantly beating them.
Do you edit existing copy?
No, because weirdly, editing can take more time and work than writing from scratch. If I’m not building the messaging strategy or understanding the research that informed the direction, it’s really hard to take a concept and improve on it.
Do you offer a retainer package?
Unofficially, yes! If you’re a CEO who launches multiple times a year and needs a lot of launch copy (multiple sales pages, landing pages or email sequences), you can get me on retainer for the most cost-effective rate. However, I offer very limited spots for these packages, so get in touch to lock in your spot.
Ready to book your sales page copywriting project?
Dream clients are looking for a program like yours. Let’s show them the wait is over.
Give them a sales page that makes them fall in love with you, see you as the genius who’s about to transform their life and also put you on track to exceed every freakin’ business goal you set for yourself this year.
If you’re ready to stand out, fill your program, launch with confidence and scale your income and impact with a sales page that does the selling for you, click that button and let’s chat 💗
Erin xx
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