What if I told you exactly what to change to have a 6-figure launch?
If you want to sell out your group program and have a wildly high converting launch, you need to know where your last launch lost sales… This debrief is for you.
What if I told you exactly what to change to have a 6-figure launch?
If you want to sell out your group program and have a wildly high converting launch, you need to know where your last launch lost sales… This debrief is for you.
You closed cart on your launch, but your sales... eek, not where you were aiming
You made some sales, but you know it should have been way more profitable.
Your launches used to convert higher, but now sales have plateaued or decreased.
You waste hours randomly tweaking parts of your funnel, wondering "What went wrong?" Hoping that if you throw enough spaghetti, the next launch will be different.
You're frustrated as hell because you feel like you did everything right – you wrote the sales page, ran a webinar, sent the sales emails, but only 3 people enrolled.
Frankly, you're just lost. You have no idea why your funnel isn't converting. Is it the strategy, the messaging, or you're a big ol' loser (ok, not that one).
There’s NOTHING more frustrating than creating a program that you know changes lives, and then NO ONE buys…
A failed launch is costing you more than you realise.
After a launch that doesn’t hit your goals, you end up in one of three scenarios.
Scenario #1:
You put your group program on hold and continue working 1:1
All that effort for no return. You decide to focus on your 1:1 clients until you feel less burnout from the last nights of your last launch.
Scenario #2:
You decide to show up on Insta daily to build a bigger audience
You decide that the reason your launch failed was that your audience was too small. You go all in on audience growth and building a bigger following.
Scenario #3:
You think your offer sucks and create something new
You had engagement but no sales, so you think your offer is the problem. You go back to square one and develop an entirely new program.
Whichever scenario you're in, you’re just guessing what went wrong
You have no idea why people didn't buy, so you start randomly tweaking, hoping for different results.
You stay trapped trading time for money, and unable to take time off without it affecting your income.
You get busier adding more marketing and visibility tasks and constantly spread thin creating new offers, but your income never grows.
You try harder to stand out and instead sound less like yourself, at best attracting misaligned clients who aren't a right fit for you.
THE GOOD NEWS IS
Turning a flopped launch into a high-converting one is WAY easier than building something new 💗
Usually, you’re just missing part of the strategy or not pulling the right messaging levers.
When you fix what's stopping you from making sales… everything changes
You open cart with Beyonce-like confidence, knowing dream clients are about to become obsessed and excited to buy.
That list you thought was “too small”? Holy conversions!
The years of expertise and authority that no one noticed? Oh, they’re noticing now. Is there such a thing as too many Stripe notifications?
That scalable group program you've been dreaming about? It's not a "maybe someday" anymore.
Instead of stress, fear and launch overwhelm, you’re calling your biz bestie daily with sales updates and planning post-launch celebrations.
Only when you know EXACTLY where you lost sales and how your messaging is performing, can you improve.
And that's exactly what I’ll tell you…
Meet your CONVERSION-FOCUSED launch expert
Hiiii, I'm Erin, copywriter, messaging strategist and obsessed with all things launches
Since 2020, I've been transforming launches from "meh" to "OMG Profitable!" using strategy, psychology and connection-first messaging.
This approach has helped clients sell-out programs, have multiple six-figure launches and consistently beat conversion benchmarks.
You started your business to live a freedom-based life. You shouldn't have to keep hustling and trading time for money because your group program doesn't connect or convert dream clients.
Let's change that!
💸 Ready to make your next launch rain cash? 💸
Launch Debrief in a Week
A funnel, strategy and messaging deep dive to understand exactly where you lost sales, fix what's broken and have your most profitable launch, without random tweaking or starting from scratch.
Andrea McIver | @andrea.h.mciver
"Working with Erin was one of the most valuable investments I’ve made in my funnel and messaging.
I had a funnel that felt so close to working, but something was clearly missing. I couldn’t see where the breakdown was.
What impressed me most was how thorough and actionable everything was. She has a scoring system that grades every part of the funnel so you can clearly see where things are strong and where conversions are breaking down.
The level of analysis, time, and strategic thinking she put into this was incredible. This experience is going to improve not just this funnel, but how I approach messaging and launching moving forward.
If your conversions aren’t where they should be, Erin will help you see exactly why."
Your launch should be predictable, profitable and stress-free
Which is 100% possible when you fix your funnel. After your debrief, you’ll have:
A repeatable, high-converting sales funnel that prints cash on demand (for consistent and predictable sales, every time you launch).
Obsession-worthy messaging that draws in dream clients like a moth to a flame.
Data-driven insights to work like the smart CEO you are.
A scalable offer that makes 1:1 work optional, less time chained to your laptop, and more time for living.
Fan-girling dream clients who are excited to work with you, shout your name from the rooftops and help you become a leading authority in your niche.
Everything included in your debrief:
1. METRICS & PERFORMANCE REVIEW
I’ll comb through your numbers and compare each stage of your funnel with conversion benchmarks.
RESULTS:
See EXACTLY where the funnel performed well and what needs optimising.
Stop throwing spaghetti at the wall, fixing the wrong things and hoping for different results.
2. STRATEGY CONSULT
There are two macro reasons a launch fails. Either the messaging doesn’t connect, or the strategy is missing critical elements.
I’ll review your pre-to-post-launch strategy, ensuring it follows a proven framework and includes the necessary touchpoints to move buyers toward a decision.
RESULTS:
Identify the missing touchpoints in your strategy.
A tailored strategy for maximum conversions.
3. MESSAGING ANALYSIS
Your copy has ONE job - to make people want what you sell.
If you have engagement, but aren’t hitting your sales goals, your messaging is likely the missing piece.
I’ll use my expert copywriter eyes to review every email and landing/sales page in your launch funnel to make sure they're performing and driving conversions.
RESULTS:
Write obsession-worthy messaging that makes your offer a no-brainer for dream clients
A full messaging audit of:
Webinar invites
webinar show up sequence
Webinar landing page
Sales page
Sales sequence
4. PROFIT OPTIMISATION PLAN
You’ll receive a custom launch profit optimisation plan. This document (20+ pages) includes the entire breakdown of your funnel performance, strategy and messaging and turns it into an actionable roadmap to ensure your next launch is 10x more profitable.
RESULTS:
Enjoy a step-by-step plan to optimise your launch strategy and messaging.
Save time, fix only what’s broken and have a high-converting, 'it's raining cash' launch.
5. 90-MIN STRATEGY INTENSIVE CALL
We’ll jump on a 90-min call to go through my findings. You’ll have a chance to ask any questions, and we’ll run through your profit optimisation plan based on your previous launch data. After this call, you’ll have 14 days of access to me via Slack.
RESULTS:
Ask questions as needed to feel confident and clear on the strategy and messaging improvements.
Enjoy continued support while you make changes to your funnel.
This is the exact launch strategy & messaging plan I use with my DFY copy clients that's helped them have multiple 6-figure and sold-out launches.
The Launch You've Been Waiting For
YOUR LAUNCH DEBRIEF IN A WEEK INCLUDES:
✅ Metrics & Performance Review
✅ Strategy Consult
✅ Messaging Analysis
✅ Profit Optimisation Plan
✅ 90-Minute Strategy Intensive Call
✅ 14 Days Post-Call Slack Support
Choose a Payment Option
Pay in Full
US $1,497
(~ AU $2,100)
100% paid upfront with no more to pay.
2 monthly payments
US $750
(~ AU $1,050)
Paid over two consecutive months.
The Stamp of Security
I want you to feel 100% confident making this investment. If, for some reason, you don't think I delivered on what was promised, I will refund you your investment.
I want you to feel 100% confident making this investment. If, for some reason, you don't think I delivered on what was promised, I will refund you your investment.
The Process
Onboarding & Logistics
1. Book your debrief week & pay invoice
2. Fill out a short intake questionnaire
3. Share access to your funnel and email platforms
4. Get access to your private Slack channel, where we’ll communicate throughout the project (starting Monday of your debrief week).
Launch Debrief
1. Sit back while I get to work reviewing your entire sales funnel strategy, metrics and messaging.
2. I’ll build you a strategic optimisation plan that gives you a step-by-step process of exactly what to do to make your next launch wildly profitable.
Project Delivery
1. We’ll jump on a 90-minute strategy call to go over my profit optimisation plan and suggested funnel fixes, plus answer all your questions.
2. You’ll have access to me for the next 14 days via Slack as you make the changes to your launch funnel.
Kind words from clients 💗
"I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could. From a girl who edits every day, all day, I didn't have a single change to make."
Rima Zigaitis
Suumavi
"''Erin understood the assignment' 🤣 But seriously, I felt like you REALLY listened to and cared about what I wanted. I felt like I was in such great hands. You were a total joy to work with. I would recommend you to anyone who is struggling with their copy and sales page."
Caitlin Earle
Your Budget BFF
"This was the second time working with Erin and it won't be the last. It's so nice to work with someone who feels on-side and becomes almost part of the brand, rather than someone who doesn't understand our customer."
Vicki Wallis
The Fashion Business Coach
"I have worked with other copywriters and this was the best experience I have ever had. You made everything so easy! I gave you info and you waved a magic wand. I really feel you captured my energy and personality in the copy. Stop thinking and hire Erin!"
Claudine Mossberg
Outdoor Play Connection
FAQs
Is a launch debrief right for me, or should I hire you to write my funnel copy?
The launch debrief is great if you’re not in a position to outsource to a copywriter just yet. This is the entry-level offer that shows you exactly what needs fixing, and you go and make the changes.
If you’re in a position to hire me to write your copy, I would recommend that option, as I will review your past funnel and metrics as part of my writing process.
Can you debrief my launch if I didn’t make any sales?
Yes, absolutely! If you have a validated offer that solves a problem for your audience, there’s a clear breakdown somewhere in the funnel. The good news is, this is fixable. Usually, this comes down to a strategy or messaging problem, and that’s what we’ll uncover. I’ll find the moment/s people dropped off and build your profit plan from there. The biggest mistake is focusing on growing your list, but not fixing the gaps in your funnel.
Is this only for a flopped launch? I made $8K-15K but want to know how I can scale this offer.
Not at all. The beauty of this debrief is that it will analyse a $0 launch or a $30K launch. Technically, a launch that makes 3 sales could be more successful than a launch that made 50. If you’re in the latter boat, making sales but know they’re nowhere near where they should be, this debrief will show you the gaps to help you scale your offer.
What if the problem is that my audience is just too small?
Even if you have a small list, you should be making sales. Often, I see coaches blame their list size and go all in on audience growth, only to launch again and have the same results. This is a huge waste of time and missed revenue. While you 100% need an audience to buy from you, it’s more important to fix your current funnel conversions before growing a list of potential clients who never buy.
Is this a done-for-you service or am I doing all the work after?
This is a done-with-you service. I do the funnel and metrics analysis and the messaging audit, and create a profit optimisation plan. You show up to our call, ask your questions, and leave with a clear step-by-step action plan to implement yourself. You've got 2 weeks of Slack support while you make the changes, so you're not doing it alone.
What if I don't know my metrics or have analytics set up?
Your email provider and funnel software should show performance metrics. You don’t need to have any fancy analytics software set up. If you’re unsure, you can send me a DM @launchwitherin, and we can see if you’ve got what we need.
What if no one wants my offer?
It’s a valid question. However, I want you to zoom out for a second. Did you create this as an expert, knowing you’re solving a real problem for your audience? Or, did you create something because you thought it would make you money? If you know this program will change lives and solves a real problem, then your offer isn’t the problem. It’s how you’re marketing or selling it. There’s likely a gap in the launch strategy, how it’s being positioned: the promise isn't landing, the transformation isn't clear, or it's not speaking to the person who needs it most.
I'll tell you EXACTLY why you're not hitting your revenue goals (and what to do instead)
It's come to the part where you need to make a decision:
1️⃣ Keep guessing and leaving your launches up to chance (and effectively missing out on tens of thousands in revenue)
or
2️⃣ Uncover EXACTLY where the leaks in your funnel are, plug them and have your first 5-figure launch.
When you’re ready to work smarter, not harder…
NEED A REFRESHER?
YOUR LAUNCH DEBRIEF IN A WEEK INCLUDES:
✅ Metrics & Performance Review
✅ Strategy Consult
✅ Messaging Analysis
✅ Profit Optimisation Plan
✅ 90-Minute Strategy Call
✅ 14 Days Post-Call Slack Support
Choose a Payment Option
Pay in Full
US $1,497
(~ AU $2,100)
100% paid upfront with no more to pay.
2 monthly payments
US $750
(~ AU $1,050)
Paid over two consecutive months.
Here’s what happens when you click the Book Your Debrief Date button
1. You’ll be directed to select a date and time for your debrief strategy session. The date you choose is the last day of the debrief week, so please make sure you are available from the Monday of that same week for us to stay in touch via Slack.
2. You'll be redirected to the checkout page to pay the invoice.
3. You’ll then receive an email with the intake questionnaire and request for access to your funnel and email providers. This is required immediately to officially lock in your Launch Debrief date.
4. We celebrate the huge milestone you just made – welcome to my official client family 💗
Copy That Makes A Bigger Impact
A cause I’m very passionate about is awareness and prevention of coercive control.
For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.
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