The Sold Out Launch Funnel
Stop hustling for sales and let your funnel sell for you. Fill your webinars, create obsession-level demand and turns more leads into paying clients.
The Sold Out Launch Funnel
Have your funnel do the selling for you. Messaging that doesn't just connect but is strategically built to turn more leads into paying clients, so you fill your programs and multiply your income.
Most 6-figure+ coaches are amazing at their craft, but they're still guessing what their audience needs to hear
And when you don’t know the language that converts, you:
01.
Make some money in your launches, but never as much as you know is possible.
Keeping you dependent on 1:1 work, stuck at an income plateau and unable to scale to consistent $50K+ months.
02.
Spend weeks in launch overwhelm, staring at a blank GDoc, wondering "WTF do I write?".
Hacking away at your confidence and ending with watered-down copy that doesn't share your awesomeness or drive sales.
03.
Fail to become the sought-after authority and go-to expert.
Even though your programs are life-changing, you watch people with half your experience sell out their launches. Filling their programs with your dream clients.
Your launches deserve more than mediocre sales
"I get how frustrating it can feel when you're an expert at what you do, but you're unable to translate that authority into words that reliably attract, build trust and sell.
You've got no problem selling in the DMs or on sales calls, but right now your funnel doesn't convert dream buyers into paying clients.
I've spent over half a decade writing launch copy for female founders, and the one thing I've learned is this:
If sales feel random, you're missing messaging that's built around your real audience data.
The clients I work with are selling out their launches and bringing in multiple 6-figures in revenue, and I can tell you now, they don't have the biggest audiences.
We've built their sales copy on the exact language their buyers need to hear to move from leads into paying clients and to get them to realise that buying is a no-brainer if they want their problem solved."
- Erin | Launch Copywriter & Messaging Strategist
Introducing...
The Sold Out Launch Funnel
The Sold Out Launch Funnel is premium, research-backed sales funnel messaging strategy & copy designed to turn more leads into paying clients.
Through deep audience research, competitive positioning and psychology-backed messaging, I deliver every email, landing and sales page you need for a high-converting launch, so that your funnel turns attention into predictable revenue and creates consistent high-income months.
*Side effects may include unsilenceable Stripe notifications, launching with white-man confidence and more time and financial freedom than you know what to do with.
I WORK WITH:
Established online coaches launching one-to-many offers.
Female founders ready to scale to consistent $50K - $100K/months.
Nothing is guesswork
Every word is created from a research-backed messaging foundation. This means that every piece of copy is pulling a strategic messaging lever to connect, build demand and drive action. So that…
Every email you send results in higher CTRs and people buying.
Your sales page conversions go way up.
More people show up live to your webinar
You become the sought-after industry expert who gets invited to speak on bigger stages and becomes a recognised name in your space.
You attract and fill your program with high-calibre clients.
Launches become fun and stress-free. No more working yourself to the bone or sacrificing your life every time you want to add a cash injection into your business.
Your revenue stops being dependent on how much you can show up and sell. You'll reduce dependency on 1:1 work and have a funnel that does the selling for you, so you can actually take a vacation without your laptop or losing income (I know... gasp!).
Break free from your current income ceiling, add an extra 50K-$100K in revenue per month and scale your brand to 7-figures and beyond.
My Connection-To-Cash framework has helped 50+ coaches turn their funnels into 24/7 sales machines.
The Sold Out Launch Funnel includes:
In-Depth Audience Research
Words that purely sound good don’t convert. Conversion-focused copy is built on research-backed messaging angles, designed to connect and take your ideal client from a lead to a paying client. This phase is the most important part of your project and will uncover your audience’s real needs and desires, and it’s the foundation for a high-converting launch.
Authentic On-Brand Copy That Sounds Like You (But Better)
People buy from people and boring, bland copy that doesn’t sound like you is where profitable launches go to die. Using my signature YOUnique Voice Hacking process, I’ll embody your brand, punch up your personality and deliver binge-worthy copy that is fun to read and sells the shit outta your program.
Custom Messaging Map & Funnel Strategy
Random emails and a winging-it approach won’t maximise sales. I develop a strategic flow of psychology-based emails that takes your audience through the buyer journey from aware to interested to “OMG, take my money now”.
Launch Funnel Marketing Audit
You can’t reach a destination if you don’t have a starting point. I’ll look at your past funnel data to identify what’s already working, what’s not and where we can make strategic improvements to your conversions.
Webinar Invites, Show Up Emails & Landing Page
Getting people to register and show up live for your webinar could arguably be the most important part of your launch, yet most coaches treat this sequence as a nice-to-have. You’ll get 3 webinar invite emails, a value-enhancing landing page and 5-8 demand-building reminder emails that skyrocket your live attendance and set the stage for purchases of your main offer.
Psychology-Based Long-Form Sales Page
The better your sales page, the more sales you make. This is your 24/7 salesperson and needs to pull a lot of connection and conversion levers. I’ll create a psych-based sales page that showcases authority, builds trust and drives action so you become the no-brainer solution for dream clients.
Sales Boosting Post-Webinar Email Campaign
It’s time to stop leaving money on the table and convert more fence sitters. Most people don’t NOT buy because it’s a “no”, they don’t buy due to confusion or indifference. This strategic sales boosting sequence will keep your offer top-of-mind, build safety and excitement and increase your overall revenue.
Hey, I’m Erin!
Founder & Copywriter | Launch with Erin
I'm on a mission to help ambitious coaches convert more of their audience so they have consistent high-income months, scale to 7-figures and beyond and build the business of their dreams…
When I first started my business in 2020, I realised that while most coaches have built successful 1:1 businesses and grown to over 6-figures in revenue, they are still guessing what their audience needs to hear to convert.
Although they're experts in their craft, their copy is causing them to blend in with less experienced coaches, lose sales and have launches that significantly underperform. Keeping them stuck on the revenue rollercoaster, overworked and with sales and revenue dependent on how much they can show up and sell.
They think funnels don't work for them, they need a bigger audience or their offer is the problem. When in reality, they just need messaging that sells for them.
My Connection-to-Cash framework has helped over 50 clients launch sold-out programs, scale to over 7-figures in revenue and have funnels that consistently outperform conversion benchmarks.
This is all possible when you stop guessing what your audience needs to hear and have copy built for conversion.
I know how to help coaches create high-converting copy that gets results:
CLIENT RESULT
$201K
Client C's launch converted at 10% (benchmark: 3%), resulting in $201K.
CLIENT RESULT
3x
Three clients had group programs that hit capacity and sold out before cart-close.
CLIENT RESULT
9x
One client had 9 leads book a discovery call in the first week of website relaunch.
CLIENT RESULT
39%
A webinar landing page converted at 39% (benchmark: 20-25%)
CLIENT RESULT
60%
Another client's launch averaged 60% open rates and 7% CTR for her sales campaign.
Copy so good, you’ll want to work with you!
"I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could. From a girl who edits every day, all day, I didn't have a single change to make."
Rima Zigaitis
Suumavi
"'Erin understood the assignment' 🤣 But seriously, I felt like you REALLY listened to and cared about what I wanted. I felt like I was in such great hands. You were a total joy to work with. I would recommend you to anyone who is struggling with their copy and sales page."
Caitlin Earle
Your Budget BFF
"This was the second time working with Erin and it won't be the last. It's so nice to work with someone who feels on-side and becomes almost part of the brand, rather than someone who doesn't understand our customer."
Vicki Wallis
The Fashion Business Coach
"I have worked with other copywriters and this was the best experience I have ever had. You made everything so easy! I gave you info and you waved a magic wand. I really feel you captured my energy and personality in the copy. Stop thinking and hire Erin!"
Claudine Mossberg
Outdoor Play Connection
Pop the bubbly
We're swapping "winging it" launches for predictable revenue & copy that sells
Step One: Book a Call
Apply to work together by filling out an application form and booking a 30-minute call to chat about your brand, project, goals and vision.
Step Two: Project Prep
Once you decide to go ahead, you’ll receive the contract & invoice to lock in your dates, complete your brand and copy questionnaire & jump on a 90-min strategy session.
Step Three: Sit Back
After our call, I’ll get to work strategising and writing your custom launch funnel copy.
Filling your program gets to be easy when you have messaging built for conversions
When we work together, you’ll have:
Every launch copy asset that takes your audience from pre-launch to cart closed, turning leads into paying clients.
A high-converting and stress-free launch that creates fast growth and sets the stage for your next income level.
Copy that speaks directly to dream clients so you build connections, make more sales and stop guessing what to say.
A signature program that you become known for, scaling your impact and authority status.
A strategic launch partner who deeply cares about you, your vision and doing what’s best for your clients.
A program full of dream clients who respect you, your time and your processes, and you absolutely love working with.
Predictable sales and a rinse & repeat sales funnel for on-demand cash injections.
The receipts
What are my clients saying?
Nicki Georgiou | You Made New
“I'm so proud of the copy and no longer constantly tweak or update like I used to. I now have copy that directly speaks to my target audience and has helped me build connections and make more sales. It generated multiple sales into my business in the first month alone, for both products and coaching services.”
Caitlin Earle | Budget BFF
"The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."
Andrea McIver | Andrea McIver
"Working with Erin was one of the most valuable investments I’ve made in my funnel and messaging. Erin went far beyond what I expected. She analyzed every single piece of data across the funnel, both front end and back end, and showed me exactly what was happening at each step."
Breana Puente | Breana Puente
"So on point! It was for my client and she felt it perfectly encapsulated her personality, language and spoke directly to her client avatar"
Claudine, an outdoor education coach sold out her launch before doors closed.
Stassi, a feminist therapist, wanted copy that showed her unique personality.
Vicki, a fashion business coach hired me for her second offer funnel
Manu, a business coach, hired me for her own funnel and referred me to her agency clients.
Anthony Tait | Selective Eating
"I booked 9 discovery calls within a week of my website being launched."
Danielle Skogen | Danielle Skogen
"I have gotten SO many compliments on my copy. I found out a business coach is using my website as an example for best practices to people she works with!!"
Sarah Lambert | Sarah Lambert
LOVE THE COPY!! Omg wow seriously my fav copy I've ever had for anything!!! I'm obsessed!!! Makes me excited to sell it!"
Jaime Pallotolo | Jaime Pallotolo
"So good! I'm beyond grateful, I literally cried... it released a lot of pressure and stress. Thank you so much!"
So we’re on the same page...
The Sold Out Launch Funnel is not for everyone
This DFY package is for established coaches who are ready to stop guessing and settling for mediocre results and build a repeatable, high-converting sales funnel that creates predictable sales and fast growth.
You’re right for The Sold Out Launch Funnel if you're:
An established and ambitious coach who is ready to earn more, impact more and scale back your work hours through a one-to-many offer.
A coach who is impact-driven and genuinely cares about the success of your clients.
Booked out and busy, generating $10K+ month and are ready to scale to $30K-$50K+ months.
Ready to make an investment into launching a signature offer that you become known for and building a rinse & repeat sales funnel that can be used for years to come.
Looking for strategic, research-backed messaging that will connect with dream clients, instead of fast copy and words that just sound good.
The Sold Out Launch Funnel is not a good fit if you:
Run an e-commerce store or have a product-based business.
Are still under $10K months and haven't validated your offer yet.
Want to be an overnight success and aren't interested in laying the groundwork for long-term growth.
Are content playing small and settling for “good enough results.”
Aren't willing to come to this as a partnership. While I do a lot of the work independently, you need to be excited about your project and available to complete your questionnaire, provide feedback and answer quick questions.
More yes's than no's?
"This is amazing, I have no-edits!"
"Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand...Erin consistently blows us away, we almost always get comments like, "This is amazing, I have no-edits!" She is a true master of her craft!"
- Jordan | Easy Scaling®
The Launch That Breaks Your Income Ceiling
DFY sales funnel copy for scaling coaches ready to turn their signature program into a high-converting, cash-machine, turn more leads into paying clients and scale to consistent $50K+ months
TO SUM IT UP, YOU'LL RECEIVE:
✅ Launch Funnel Copy:
● Webinar Campaign ($3,500)
(3x invite emails, 5x show-up/ reminder emails & registration landing page)
● Long-Form Sales Page ($3,500)
● 8x Post-Webinar Sales Emails ($3,500)
✅ In-Depth Audience & Competitor Research ($997)
✅ Magnetic Brand Voice Guide ($997)
✅ Custom Messaging Map & Launch Strategy ($1,497)
✅ 90-Minute Strategy Session ($697)
✅ Collaboration with your Web Designer
✅ Wireframing Delivered in a GDoc
✅ 2 Rounds of Revisions (although you won't need them 😉)
Total Copy Value: $10,500 + extras
Investment: $8K
*Price in USD | Payment plans available
Limited spots available
Due to the high-touch nature of this offer, I only accept 1 client per month.
100% Happiness Guarantee
I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.
If you’re not 100% in love with your copy, I will work with you until you are–Unlimited revisions.
I know my process works. I'm so confident that you’ll love your results that if you’re not 100% in love with your copy, I'll work with you until you are.
FAQs
Got questions? I’ve got answers!
Do I need to hire you for an entire funnel, or can you write just a sales page/email sequence?
The Sold Out Launch Funnel is designed for established coaches ready to reach the next level in their business with a rinse & repeat, high-converting sales funnel. This funnel follows a proven conversion sequence taking buyers on a strategic journey from pre-launch to cart closed, meaning you'll maximise sales.
While I offer VIP Weeks for a standalone sales page or email campaigns, my recommendation is to go for the funnel, if it's within your budget. You'll get the best ROI and it will become your 24/7 sales machine for years to come. It's also the best bang for your buck, as you get the entire Sold Out Launch Funnel inclusions for just the price of a sales page and a launch campaign if purchased individually. I priced it this way as I want to encourage more people to opt for a funnel as this is how you achieve the best results.
How do you make it sound like me?
My biggest flex is the percentage of clients who comment on how well I nail their voice or embody their brand. Since 2020, I have been honing this skill and have multiple strategies for making sure your copy sounds just like you, including my signature YOUnique voice-hacking process. The definition of good copy is when it captures your YOUnique voice, personality and attracts dream clients who want to work with you (not me!).
Does this have to be a live launch or can it be for an evergreen offer?
This can easily be modified for an evergreen funnel. However, the best results come from live launching and testing your funnel in real-time. To give you some numbers, a live launch converts on average at 3%, while an evergreen offer converts at 1%. You would need 100 new leads every day to convert just 1 person. That said, if you feel strongly about evergreen or are ready to convert your funnel, we can make it happen.
What do I need to have in place before I can book this package?
Great question! Here’s a quick checklist to know if you’re ready:
👉 Email service provider (ESP) that allows you to automate and tag subscribers
👉 Funnel-building software that links to your ESP.
👉 A web designer who will design your sales and landing pages (you can design the pages yourself; however, great design will complement your copy to maximise profits).
👉 A team member who can add, tag and schedule your emails.
👉 An existing email list of at least a couple of thousand.
👉 Your course or group coaching program and webinar or a detailed outline of each, for me to create the copy around.
What type of coaches do you work/specialise with?
I don’t work with one type of coach. While some copywriters specialise in certain industries, this does not mean they will help you get better results. Conversion-focused copy is about listening to you, understanding your offer, your ideal clients and performing research to find the messaging angles that connect and convert. I find that having an outsider's perspective and being less “IN” works in my favour. I often can see gaps in your current copy and view your funnel as a potential client would. If you want to box me in ;) my favourite people to work with are impact-driven coaches who love what they do and are launching group programs to scale their brands and create a freedom-driven life.
Does my email list size matter?
To a degree, yes. The goal of a funnel is to convert your existing audience, so the bigger your email list, the bigger your ROI will be. That said, so long as you are actively growing your list, have an engaged audience and plan to launch this program multiple times, you will see results from 1000 people upwards.
I’m running a multi-day challenge, not a webinar
Not a problem, this package is customisable. For no extra fee, I’ll write up to 8 emails in your show-up/reminder sequence.
Can you do the tech and upload the copy to my email provider?
Sure can! If you’re not a tech person and want help adding the copy and setting up the tagging and automations, I offer this as an added fee.
Do you offer payment plans?
The full amount is required prior to commencement of your project. However, you can pay in full or break the payments into 50/50 or 25/25/50 (but a 50% deposit is required to lock your date into my calendar).
I still have more questions, can I talk to you?
OF COURSE! Please fill out the application and it will direct you to book a call. I know it can be scary to invest in someone you just found on the internet. I’d love to put my face to the name 🙂 Or if you prefer something less formal, Send me a DM on Instagram @launchwitherin
Ready for your funnel to prdeictably drive sales and convert more of your audience?
It's time to stop guessing, stop playing small and stop settling for mediocre results.
I know you're a boss, you know you're a boss, it's time the word knows it too.
And my Sold Out Launch Funnel is exactly how we make that happen.
Click the button below to apply to work with me.
Copy That Makes A Bigger Impact
A cause I’m very passionate about is awareness and prevention of coercive control.
For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.
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