Take your Launch Sales from mediocre to Sold out

Fill your program with a rinse & repeat, high-converting sales funnel that builds authority, drives demand and makes you the no-brainer choice without stress, overwhelm or wondering "WTF, do I write?".

$201K

& 10% conversion for a live launch funnel

3x

group programs that sold out before cart-close

800%

average increase in organic web search traffic

9x

discovery calls in first week of website relaunch

39%

conversion for launch event landing page

60%

open rates & 7% CTR for high ticket sales campaign

Take your Launch Sales from mediocre to Sold out

Fill your group program with a rinse & repeat, high-converting sales funnel that makes you the no-brainer choice, without stress, overwhelm or wondering "WTF, do I write?"

Most established coaches are amazing at their craft, but are guessing when it comes to their copy

And when you don’t have research-backed copy that's built to connect and convert, you:

Make some money in your launches, but never as much as you'd like.

Keeping you stuck in a 1:1 model and unable to earn more, impact more or reclaim your time.

Blend in and sound like every other coach in your industry

Failing to be seen as the trusted authority that people are excited to invest in.

Waste weeks staring at a blank GDoc, wondering "WTF do I write?"

Ending up with watered-down copy that doesn't distil your awesomeness or share your message.

launch and funnel copywriting

HOLY, LAUNCH OVERWHELM...

Marketing yourself online shouldn’t feel like shouting into the void.

I know what it feels like to be an expert in your space and have a program that you know changes lives, but you're unable to translate that vision into words that reliably attract, build trust and sell.

If your copy makes you some money, but sales still feel random, you're likely missing messaging that's built around your real audience data.

That's why I created my Connection-To-Cash copy framework.

Since 2020, I've written copy for over 50 launches, helping coaches weave audience data with psych-backed storytelling so they stand out, connect with their audience and become the obvious choice -- filling their offers, scaling their impact and revenue and having a rinse & repeat sales process.

for the death of mediocre...

Meet The Sold Out Launch Funnel

launch and sales funnel copywriting

Research-backed messaging and fun-to-read sales funnel copy that sounds like you (but better), positions you as the go-to expert, drives demand and makes dream clients excited to click "buy now".*

*Side effects may include unsilenceable Stripe notifications, launching with white-man confidence and more time and financial freedom than you know what to do with.

GROUP COACHING ~ MEMBERSHIPS ~ ONLINE COURSES ~ MASTERMINDS

Every word is intentional, strategic and has been chosen to connect and convert.

So that you…

  • Stop playing small and scale your business in a BIG way.

  • Launch a signature offer that makes a lasting impact while also increasing your monthly revenue by $10K, $30K... even $100K.

  • Take back control over your time, stop trading time for money with 1:1 and actually take that vacation without your laptop (I know... gasp!)

  • Become recognised as the go-to expert in your niche.

  • Have sleaze-free copy that you're proud of and actually feel confident launching, knowing it's doing the heavy lifting for you.

  • Have a rinse & repeat sales funnel that will generate reliable income for years to come.

wellness copywriter for coaches

My proven Connection-to-Cash strategy and framework turns your funnel into a 24/7 high-converting launch machine.

The Sold Out Launch Funnel includes:

In-Depth Audience Research

Words that purely sound good don’t convert. Conversion-focused copy is built on research-backed messaging angles, designed to connect and take your ideal client from a lead to a paying client. This phase is the most important part of your project and will uncover your audience’s real needs and desires, and it’s the foundation for a high-converting launch.

Personality Packed Copy That Sounds Like You (But Better)

People buy from people and boring, bland copy that doesn’t sound like you is where profitable launches go to die. Using my signature YOUnique Voice Hacking process, I’ll embody your brand, punch up your personality and deliver binge-worthy copy that is fun to read and sells the shit outta your program.

Custom Messaging Map & Funnel Strategy

Random emails and a winging-it approach won’t maximise sales. I develop a strategic flow of psychology-based emails that takes your audience through the buyer journey from aware to interested to “OMG, take my money now”.

Launch Funnel Marketing Audit

You can’t reach a destination if you don’t have a starting point. I’ll look at your past funnel data to identify what’s already working, what’s not and where we can make strategic improvements to your conversions.

Webinar Campaign & Landing Page

Getting people to register and show up live for your webinar could arguably be the most important part of your launch, yet most coaches treat this sequence as a nice-to-have. You’ll get 3 webinar invite emails, a value-enhancing landing page and 5-8 demand-building reminder emails that skyrocket your live attendance and set the stage for purchases of your main offer.

Psychology-Based Sales Page

The better your sales page, the more sales you make. This is your 24/7 salesperson and needs to pull a lot of connection and conversion levers. I’ll create a psych-based sales page that showcases authority, builds trust and drives action so you become the no-brainer solution for dream clients.

Sales Boosting Launch Campaign

It’s time to stop leaving money on the table and convert more fence sitters. Most people don’t NOT buy because it’s a “no”, they don’t buy due to confusion or indifference. This strategic sales boosting sequence will keep your offer top-of-mind, build safety and excitement and increase your overall revenue.

conversion copywriter

MEET YOUR COPYWRITER

Hey, I’m Erin!

conversion copywriter

I’m on a mission to help freedom-driven coaches create deeply connecting messaging that converts dream clients and skyrockets their sales…

When I first started my business in 2020, I realised that while most coaches have no problem talking about what they do, they struggle to get those ideas into copy that communicates their value, their expertise and creates demand for their offers.

Even though they have successful 1:1 businesses, group program sales still feel hard and random. They end up hustling in the DMs, relying on referrals and unable to rely on their launch revenue, stuck, overworked and en route to burnout.

That's why I created my Connection-To-Cash framework.

Intentionally researched messaging that puts your audience at the heart of your project, so you can be confident that you’re saying the right things, being authentically you and using proven psych-backed frameworks to connect, convert and predictably fill your program.

The best part? It’s all done-for-you. You give me access, fill in a questionnaire, then sit back, have a wine, and I’ll transform your offer into no-brainer copy that converts more of the right people.

Erin xx

Copy so good, you’ll want to work with you!

I know how to help coaches have high-converting launches, fill their programs and make launches stress-free and fun.

full sales funnel copywriting testimonials
full sales funnel copywriting testimonials

"I cried when I read the landing page you wrote for me. Thank you for capturing everything so beautifully. Better than I ever could. From a girl who edits every day, all day, I didn't have a single change to make."

Rima Zigaitis

Suumavi

high converting sales page testimonial
high converting sales page testimonial

"'Erin understood the assignment' 🤣 But seriously, I felt like you REALLY listened to and cared about what I wanted. I felt like I was in such great hands. You were a total joy to work with. I would recommend you to anyone who is struggling with their copy and sales page."

Caitlin Earle

Your Budget BFF

launch email copywriting testimonials
launch email copywriting testimonials

"This was the second time working with Erin and it won't be the last. It's so nice to work with someone who feels on-side and becomes almost part of the brand, rather than someone who doesn't understand our customer."

Vicki Wallis

The Fashion Business Coach

sold out launch conversion copywriting testimonials
sold out launch conversion copywriting testimonials

"I have worked with other copywriters and this was the best experience I have ever had. You made everything so easy! I gave you info and you waved a magic wand. I really feel you captured my energy and personality in the copy. Stop thinking and hire Erin!"

Claudine Mossberg

Outdoor Play Connection

Pop the bubbly

Ready to stop guessing and start scaling?

  • Step One: Book a Call

    Apply to work together by filling out an application form and booking a 30-minute call to chat about your brand, project, goals and vision.

  • Step Two: Project Prep

    Once you decide to go ahead, you’ll receive the contract & invoice to lock in your dates, complete your brand and copy questionnaire & jump on a 90-min strategy session.

  • Step Three: Sit Back


    After our call, I’ll get to work strategising and writing your custom launch funnel copy.

Filling your program gets to be easy when you have research-backed messaging

When we work together, you’ll have:

  • Every launch copy asset that takes your audience from pre-launch to cart closed, turning leads into paying clients.

  • A profitable and stress-free launch that creates fast growth and sets the stage for your next income level.

  • Copy that speaks directly to dream clients so you build connections, make more sales and stop guessing what to say.

  • A strategic launch partner who deeply cares about you, your vision and doing what’s best for your clients.

  • A program full of dream clients who respect you, your time and your processes, and you absolutely love working with.

  • Predictable sales and a rinse & repeat sales funnel for on-demand cash injections.

wellness copywriter for coaches

The receipts

What are my clients saying?

full sales funnel copywriting testimonials

Nicki Georgiou | You Made New

“I'm so proud of the copy and no longer constantly tweak or update like I used to. I now have copy that directly speaks to my target audience and has helped me build connections and make more sales. It generated multiple sales into my business in the first month alone, for both products and coaching services.

full sales funnel copywriting testimonials

Caitlin Earle | Budget BFF

"The copy sounds just like me and the Budget BFF brand! It was clean, fun and simple, yet robust. I never could have come up with what you did."

full sales funnel copywriting testimonials

Andrea McIver | Andrea McIver

"Working with Erin was one of the most valuable investments I’ve made in my funnel and messaging. Erin went far beyond what I expected. She analyzed every single piece of data across the funnel, both front end and back end, and showed me exactly what was happening at each step."

full sales funnel copywriting testimonials

Breana Puente | Breana Puente

"So on point! It was for my client and she felt it perfectly encapsulated her personality, language and spoke directly to her client avatar"

Claudine, an outdoor education coach sold out her launch before doors closed.

Stassi, a feminist therapist, wanted copy that showed her unique personality.

Vicki, a fashion business coach hired me for her second offer funnel

Manu, a business coach, hired me for her own funnel and referred me to her agency clients.

full sales funnel copywriting testimonials

Anthony Tait | Selective Eating

"I booked 9 discovery calls within a week of my website being launched."

full sales funnel copywriting testimonials

Danielle Skogen | Danielle Skogen

"I have gotten SO many compliments on my copy. I found out a business coach is using my website as an example for best practices to people she works with!!"

full sales funnel copywriting testimonials

Sarah Lambert | Sarah Lambert

LOVE THE COPY!! Omg wow seriously my fav copy I've ever had for anything!!! I'm obsessed!!! Makes me excited to sell it!"

full sales funnel copywriting testimonials

Jaime Pallotolo | Jaime Pallotolo

"So good! I'm beyond grateful, I literally cried... it released a lot of pressure and stress. Thank you so much!"

So we’re on the same page...

The Sold Out Launch Funnel is not for everyone…

I choose my clients carefully because I believe powerful on-brand copy comes when we share values and a vision for your project and I only want to work with coaches I can help get results.

You’re right for The Sold Out Launch Funnel if you're:

  • A passionate and ambitious coach who loves what she does and is ready to earn more, impact more and scale back her work hours through a one-to-many offer.

  • Impact-driven and genuinely care about the success of your clients.

  • An established business with a validated offer or proof of concept.

  • Ready to make an investment into building a rinse & repeat sales funnel that can be used for years to come.

  • SO OVER guessing what will connect with your audience and want messaging doesn’t just sound good, but is built through real audience data.

  • Ready to be seen as an industry expert, have dream clients lining up to work with you and confidence that your copy is working as your 24/7 salesperson.

The Sold Out Launch Funnel is not a good fit if you:

  • Run an e-commerce store or have a product-based business.

  • Want to be an overnight success and aren't interested in laying the groundwork for long-term growth.

  • Are newer to business and still figuring out who and how you help.

  • Want to make fast money with a sub-par program that doesn’t help your clients achieve their goals.

  • Are content playing small and settling for “good enough.”

  • Aren't willing to come to this as a partnership. While I do a lot of the work independently, you need to be excited about your project and available to complete your questionnaire, provide feedback and answer quick questions.

More yes's than no's?

Jordan full sales funnel copywriting
Jordan full sales funnel copywriting

"This is amazing, I have no-edits!"

"Capturing someone's voice is one of the most challenging services that we offer our clients. Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand...Erin consistently blows us away, we almost always get comments like, "This is amazing, I have no-edits!" She is a true master of her craft!"

- Jordan | Easy Scaling®

The Launch That Puts You On The Map

Stand out, attract dream clients and be seen as the go-to expert, so you become the no-brainer choice, fill your group program and scale your brand.

conversion copywriter testimonials mockup

TO SUM IT UP, YOU'LL RECEIVE:

✅ In-Depth Audience Research ($997)

✅ Magnetic Brand Voice Guide ($997)

✅ Custom Messaging Map & Funnel Strategy ($1,497)

✅ Launch Funnel Marketing Audit ($1,497)

✅ 90-Minute Strategy Session ($697)

✅ Webinar Campaign & Landing Page ($4,000)

✅ Psychology-Based Sales Page ($4,000)

✅ Sales Boosting Launch Campaign ($6,000)

✅ Collaboration with your web designer

✅ Wireframing delivered in a GDoc

✅ Slack access for the duration of your project

✅ Unlimited revisions

Total Value: $19,685

Investment: $10K

*Price in USD | Payment plans available

copywriting guarantee

100% Happiness Guarantee

I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.

If you’re not 100% in love with your copy, I will work with you until you are–Unlimited revisions.

I’m so confident you’ll love your results and I would never want you to walk away with something you’re unhappy with.

If you’re not 100% in love with your copy, I will work with you until you are.

unlimited revisions (although you won't need them 😉)

Wondering if I’ve written for brands like yours?

My framework is based on audience data, buyer psychology and includes my YOUnique Voice-Hacking process, meaning it's less about what kind of business you run and more about whether we're a match in values and vision. 

→ Are you a woo woo astrologer? LOVE IT!

→ A digital nomad running retreats in Bali? MY JAM!

→ An agency owner for women working toward 7-figures? BEEN THERE.

→ A financial coach with lots of jargon? SEND IT MY WAY.

As long as you’ve got BIG goals and a BIG mission and want to stamp out BLAH copy–you would be a dream to work with 🫶

Take a peek at some brands I’ve written for recently:

Fitness Coaches & Influencers

CFOs

Therapists

Functional Health Practitioners

Healers & Channelers

Fitness Coaches & Influencers

CFOs

Therapists

Functional Health Practitioners

Healers & Channelers

Christian Nutritionists

Money Coaches

Pole Dancers

Fashion Businesses

Mindfulness Coaches

Business Coaches

Agencies

Outdoor educators

Wellness Brands

Doctors and Medical Specialists

Christian Nutritionists

Money Coaches

Pole Dancers

Fashion Businesses

Mindfulness Coaches

Business Coaches

Agencies

Outdoor educators

Wellness Brands

Doctors and Medical Specialists

And I’d LOVEEEEE to add you to that list.

FAQs

Got questions? I’ve got answers!

Do I need to hire you for an entire funnel, or can you write just a sales page/email sequence?

The Sold Out Launch Funnel is designed for established coaches ready to reach the next level in their business with a rinse & repeat, high-converting sales funnel. This funnel follows a proven conversion sequence taking buyers on a strategic journey from pre-launch to cart closed, meaning you'll maximise sales.

While I offer VIP Weeks for a standalone sales page or email campaigns, my recommendation is to go for the funnel, if it's within your budget. You'll get the best ROI and it will become your 24/7 sales machine for years to come. It's also the best bang for your buck, as you get the entire Sold Out Launch Funnel inclusions for just the price of a sales page and a launch campaign if purchased individually. I priced it this way as I want to encourage more people to opt for a funnel as this is how you achieve the best results.

How do you make it sound like me?

My biggest flex is the percentage of clients who comment on how well I nail their voice or embody their brand. Since 2020, I have been honing this skill and have multiple strategies for making sure your copy sounds just like you, including my signature YOUnique voice-hacking process. The definition of good copy is when it captures your YOUnique voice, personality and attracts dream clients who want to work with you (not me!).

Does this have to be a live launch or can it be for an evergreen offer?

This can easily be modified for an evergreen funnel. However, the best results come from live launching and testing your funnel in real-time. To give you some numbers, a live launch converts on average at 3%, while an evergreen offer converts at 1%. You would need 100 new leads every day to convert just 1 person. That said, if you feel strongly about evergreen or are ready to convert your funnel, we can make it happen.

What do I need to have in place before I can book this package?

Great question! Here’s a quick checklist to know if you’re ready:

👉 Email service provider (ESP) that allows you to automate and tag subscribers

👉 Funnel-building software that links to your ESP.

👉 A web designer who will design your sales and landing pages (you can design the pages yourself; however, great design will complement your copy to maximise profits).

👉 A team member who can add, tag and schedule your emails.

👉 An existing email list of at least a couple of thousand.

👉 Your course or group coaching program and webinar or a detailed outline of each, for me to create the copy around.

What type of coaches do you work/specialise with?

I don’t work with one type of coach. While some copywriters specialise in certain industries, this does not mean they will help you get better results. Conversion-focused copy is about listening to you, understanding your offer, your ideal clients and performing research to find the messaging angles that connect and convert. I find that having an outsider's perspective and being less “IN” works in my favour. I often can see gaps in your current copy and view your funnel as a potential client would. If you want to box me in ;) my favourite people to work with are impact-driven coaches who love what they do and are launching group programs to scale their brands and create a freedom-driven life.

Does my email list size matter?

To a degree, yes. The goal of a funnel is to convert your existing audience, so the bigger your email list, the bigger your ROI will be. That said, so long as you are actively growing your list, have an engaged audience and plan to launch this program multiple times, you will see results from 1000 people upwards.

I’m running a multi-day challenge, not a webinar

Not a problem, this package is customisable. For no extra fee, I’ll write up to 8 emails in your show-up/reminder sequence.

Can you do the tech and upload the copy to my email provider?

Sure can! If you’re not a tech person and want help adding the copy and setting up the tagging and automations, I offer this as an added fee.

Do you offer payment plans?

The full amount is required prior to commencement of your project. However, you can pay in full or break the payments into 50/50 or 25/25/50 (but a 50% deposit is required to lock your date into my calendar).

I still have more questions, can I talk to you?

OF COURSE! Please fill out the application and it will direct you to book a call. I know it can be scary to invest in someone you just found on the internet. I’d love to put my face to the name 🙂 Or if you prefer something less formal, Send me a DM on Instagram @launchwitherin

Copy That Makes A Bigger Impact

A cause I’m very passionate about is awareness and prevention of coercive control.

For every project, a portion is donated to a foundation that protects victims and brings awareness to non-physical forms of domestic violence.